Updating your signature colors can bring a whole new look to your brand. Jessie of J. Passon Artistic Portraiture shares, "For 8+ years, turquoise has been my main studio branding color. Completely happy with that color and my logo, I wanted a way to freshen everything up and the Client Care Cards proved to be my solution! Over the last year I realized that orange was a color I used throughout my house and it became the secondary color when decorating my renovated home-based office and studio. Wanting to keep my studio color, brand and style consistent and recognizable I didn't want to change the turquoise, but rather enhance it. The Client Care Cards became the perfect and easy way for me to introduce orange as my secondary studio color. I simply customized the cards with my signature studio fonts, adjusted the wording as needed and changed the colors. All of my packaging has remained the same as before, with the addition of orange on the Client Care Cards and a few touches of orange with ribbons, tissue paper, etc.
Throughout the process of working with my clients, different Client Care Cards are given to them at various points prior to and after their session and ordering process. Having a pop of vibrant orange on the cards is a wonderful way to show my clients that the studio is staying fresh and current, while remaining true to the established brand. They see the consistent style and brand of my studio through the logo, printed press materials, packaging and the design of my studio and office. The feedback from clients on the addition of the orange has been great. Those who have visited my studio and office love the classic style with an updated and fresh look! Thanks to Design Aglow for giving me an easy way to update my studio look!"
Thanks for sharing, Jessie! Enjoy your $75 shopping spree on us~
Have you created anything lately for your clients from Design Aglow products? Feel free to send us images here. If we feature it on the blog you’ll get a $75 shopping spree at Design Aglow!
Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Building a solid brand is a key part of running a successful photography business, but it’s not easy work. It takes time to develop your photography style and your voice. And then it takes considerable effort to craft those into a brand that helps you stand out in a sea of other photographers. There’s often a large amount of trial and error involved because sometimes you do things without even knowing that hurt your brand. But don’t worry… we’re here to help! Here are ten ways you’re killing your brand and how to fix them.