How Packaging And Presentation Elevate Your Brand

How Packaging And Presentation Elevate Your Brand

Imagine this: you buy a watch. It’s an exquisite watch, one you’ve saved up for and plan on keeping for a lifetime. You’ve worked with the jeweler to get the watch band just right, and up until this point, your buying experience has been a good one. When your custom order is ready to pick up from the shop, the jeweler hands you a chunk of bubble wrap. You’re confused, wondering about the velvet-lined box you imagined the watch to be nestled in. The bubble wrap is held together with Scotch tape. And inside? That’s your watch. Your purchasing experience, which was hovering around 5 stars, just got knocked down to 4. Yelpers, take note. 


The same thing is true for delivery of heirloom photographic art. When a client invests time and energy in phone calls, emails, meetings, and planning sessions, when they fantasize and plan and anticipate the outcome of their wedding or portrait images, they don’t expect to be handed the equivalent of bubble wrap. If custom photography is truly a luxury experience, then that experience should be flawless, from start to finish. If photographers are offering a boutique service, then they need to honor that promise by presenting their artwork with beautiful, memorable packaging.

Iconic brands--think Hermes, Tiffany, and Bloomingdales, whose brown bag is so recognizable that it isn’t even printed with the store name--know this, and use special wrapping to make their customers’ warm feelings linger as they tote their bags long after they make their purchase. We’ve heard of photography clients saving a particularly gorgeous presentation of their prints, album, and USB drive so that they could relive the moment of first seeing their images, again and again and again. As these brands understand, presentation matters.

Don’t burst your clients’ amazing experience with bubble wrap. Need inspiration for turning your Design Aglow Paper Shop packaging into a masterpiece? Check out our Pinterest board!




Also in Design Aglow Blog

Travel With Photographers: Carrie Joy Osborne
Travel With Photographers: Carrie Joy Osborne

0 Comments

This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!

Read More

Get it Together: 10 Steps To Streamline Your Studio For Success
Get it Together: 10 Steps To Streamline Your Studio For Success

0 Comments

If you run a photography business, you may feel like you spend 10% of your time actually creating images and the other 90% juggling endless administrative tasks. And when you’re focused on taking care of your clients, taking care of your business can get pushed to the back burner. But…that needs to stop. Organization isn’t a luxury. A streamlined studio gives you a solid foundation on which to build a successful business. So go ahead and make those brass tacks a priority. Here are the ducks you should get in a row, like, yesterday.

Read More

Save with intro pricing on our new holiday card collections~
Save with intro pricing on our new holiday card collections~

0 Comments

When we think of fall, we think of selling holiday cards. With your studio name on every card, from every client, you know that is super great multiplied marketing for you! Especially when the cards (and your images) are this gorgeous!

Our new collections of holiday card templates feature more than ever: each design includes four different palettes so you can multiply your value too. What’s not to love?

Read More