designer diary: getting the most out of holiday photo overlays

'Tis the season for photographers to start shooting fall sessions and mini sessions with the holidays in mind. That means holiday themed shoots and holiday card sales are at their peak now through the next couple of months, and you are busier than ever. There really is no better time than now to work smarter, not harder. This got me thinking about a simple but highly valuable Design Aglow product that could really come to the rescue in more ways than one. Have you seen our Photo Overlays: The Winter Wonderland Collection? A quick note about overlays, from an artist's perspective: we know that there are a lot of overlays available to photographers, but the overlays we create at Design Aglow are 100% hand-drawn and hand-lettered. We do not take fonts and turn them into shapes to re-sell. Not only is it unethical, it's also shamelessly unoriginal. None of our overlays were made using fonts. Instead, I've individually hand-lettered each one. So rest assured that when you purchase an overlay from Design Aglow, you are getting original content and a more valuable product because you will not find it anywhere else. We know that as an artist, you want to use legal/ethical products to represent your studio. I'd like to share a few ways that I think this collection of hand-drawn, hand-lettered graphics could go a long way for your business this holiday season.

Mini Session Announcements

Get the word out about your upcoming mini-sessions with a custom announcement quickly created using The Winter Wonderland Collection photo overlays.

 

For this announcement I inserted an image full frame into a 4.5 x 5 card template, added a few snowflakes from the Winter Wonderland Collection photo overlays, and then used my negative space for my text. I put the most simple straightforward information on the front of the card and the all the details and studio contact information on the back. (The text was pulled from Design Aglow's Mini Sessions: A Success Guide.) I even used the same image on the back, just showing the sky for an interesting background and the perfect contrast to a few more snowflakes arranged in a slightly different way than they were on the front of the card. I love the simplicity of this design and the way the overlays add that subtle hint of holiday happiness.

Thank you to Haven Lifestyle Photography for the beautiful sample images.

Gift Prints

Prints are popular holiday gift items. Adding an overlay can turn a simple framed print into unique holiday wall art. 

For these prints I created a document in Photoshop at the size I wanted my final print to be. I then created an area for the image and clipped the chosen image to it. I chose an overall background color that matched my decor. For the larger print, I then added one of the hand-lettered overlays that says "JOY." I also decided to layer in one of the other options included in the Winter Wonderland Collection, this cute little pine tree branch. For the finishing touch, I added a thin white border around the image. I created a second smaller print using the hand-lettered overlay that says “CHEER.” This time I switched up my layout just a bit to include two images from the same session. I could imagine a cute arrangement of prints like these on a client's mantle or hung on the walls of a hallway during the holidays. So much better than generic holiday decor! Frames used: Bella Silver from designaglowframeshop.com

Thank you to Haven Lifestyle Photography for the beautiful sample images.

Holiday Cards

As the chief purpose of photo overlays, holiday cards are just about the easiest way to make your money back on the purchase of this product with just one session. If you are having a hard time choosing holiday card templates to offer picky clients, try customizing one just for them with these photo overlays. It will look as if you spent hours on it instead of seconds!

Combining more than one overlay on a card could end up looking cluttered. The key is to stick to just a few elements, letting one take center stage. Here the "Believe" hand-lettering is my main element on the front and the stars serve as accents. As you create your own holiday cards, save a version to use for future clients so you are not always recreating for every session. Even simpler, add a full frame image to the front of a flat card, add one or two overlays on top of the image, then create a solid background with your text on the back. Simple!

Thank you to Jenny McCann Photography for the beautiful sample images.

Although these are just three simple ideas to help you get the most out of these photo overlays this holiday season, the possibilities really are endless. As always, I love to see the many ways you are using these designs in your own business. If you've recently created something with the Winter Wonderland Overlays, feel free to send us images here. If we feature it on the blog you'll get a $75 shopping spree at Design Aglow! Here's what some of you have written about the Winter Wonderland Photo Overlays:

This was my first time using overlays for my last-minute Christmas e-card. Everyone loves the end result as do I. They are super easy to use and add a little whimsy and fun to a photo!” - Shirley of Shirley Bittner Photography

I love the Winter Wonderland overlays because in minutes you can turn a very simple card into something exceptional. They're very easy to use and can be customized with color, size, etc. They've been my go-to this holiday season. We create so many beautiful custom cards every year with Design Aglow templates and love them all!”  - Stephanie of Stephanie Massey Photography

I like that their overlays are so easy to use and customize and my clients simply love them! I printed holiday cards on the new cotton paper so my clients are able to use the photographs in frames after the holidays.” - Chris of Chris Cornwell Photography

Ashleigh is the lead designer here at Design Aglow. When she was young she dreamed of the stars and longed for a mission to the moon; she even has one epic space camp experience under her belt. She soon realized her talents were better suited more earthly pursuits. Font aficionado, illustrator, animator and lover of all things mid-century, she spends her free time seeking out anything that makes her eyes smile. She is also a wife, instagram enthusiast, and mom to the baddest 8 lb. dog in town.




Also in Design Aglow Blog

Travel With Photographers: Carrie Joy Osborne
Travel With Photographers: Carrie Joy Osborne

0 Comments

This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!

Read More

Get it Together: 10 Steps To Streamline Your Studio For Success
Get it Together: 10 Steps To Streamline Your Studio For Success

0 Comments

If you run a photography business, you may feel like you spend 10% of your time actually creating images and the other 90% juggling endless administrative tasks. And when you’re focused on taking care of your clients, taking care of your business can get pushed to the back burner. But…that needs to stop. Organization isn’t a luxury. A streamlined studio gives you a solid foundation on which to build a successful business. So go ahead and make those brass tacks a priority. Here are the ducks you should get in a row, like, yesterday.

Read More

Save with intro pricing on our new holiday card collections~
Save with intro pricing on our new holiday card collections~

0 Comments

When we think of fall, we think of selling holiday cards. With your studio name on every card, from every client, you know that is super great multiplied marketing for you! Especially when the cards (and your images) are this gorgeous!

Our new collections of holiday card templates feature more than ever: each design includes four different palettes so you can multiply your value too. What’s not to love?

Read More