Need albums, frames or packaging for holiday gifts?  ||  REVIEW OUR HOLIDAY DEADLINES

Pricing Guide for Design Aglow Frames

Pricing Guide for Design Aglow Frames

Pricing your products for what they are worth--factoring in time, talent, taxes, and all the tiny expenditures of doing business--is a project that can make the most experienced photographer quake. Charge too little, and you'll never cover your costs, never mind turn a profit (or even make a living wage). Charge too much for your target market, and you'll constantly sell 5x7s--or worse, be plagued with the never-ending question about “just the files” (which if this is the case, then you need to find a new target market).

This process doesn't have to make you crazy. Design Aglow has come up with a simple, easy to follow structure for pricing your work. Frames are a easy add-on that can not only increase your average sale, but also demonstrate your value as a full-service studio that produces finished artwork for your clients.

Here's our example, working with a framed 16x20” image.

Start with your standard 16x20” loose print price. Our example studio charges $250 for a 16x20”. We arrived at that price by using a standard Cost of Goods (COG) formula that takes into account the actual lab cost of the print, shipping, and packaging. We then added in our business's fixed expenses (usually between 20-30% of total annual revenue), our cost for time and talent, and multiplied this by 2-3x markup (this number depends on your studio).

Feeling lost? We cover all of these formulas in easy-to-understand detail through our Essential Pricing Guides for Portrait and Wedding Photographers. Helpful worksheets walk you through the process of pricing your session fees, packages, and products.

We'll price the frame by the same formula. Our example studio upsized the frame to a 20x24”, which allows the image to be displayed in a lovely hand-signed mat, for a more polished look with higher value.

All of Design Aglow's frames are sold in multiples, so to calculate the Cost of Goods of one frame, divide the total cost by the number of frames in the set. 20x24s are sold in sets of 3, so we'll divide the number $110.94 (total cost of of a set of three 20x24” frames, including shipping, to our example's studio) by 3 to get the number $36.98, which we'll then round up to $37.

Cost of Goods: $110.94 / 3 = $36.98 (round up to $37)

Now you know your frame's COG, the rest is simple. Just like we did with the 16x20” loose print, factor in your fixed expenses, add your cost for time and talent (for the frame, we omitted this factor to make it more affordable for the client to purchase the frame from us rather than a big box store), then multiply this number by your markup.We come up with $120 for our frame price.

Finally, add your two prices (not costs!) together to arrive at $370, your framed print's total price, which is what you will charge your client.

Print + Frame: $250 + $120 = $370

Repeat this simple method for all your frame sizes and collections.

Depending on your studio's COG, fixed expenses, labor & talent costs, and markup, you could potentially earn up to 150% profit by selling picture frames. And doesn't that number make Design Aglow's Frame Collection even more beautiful?

Check out the rest of our bottom-line boosters, including the downloadable Frame Shop Lookbook in our Resources.




Also in Design Aglow Blog

2016 Holiday Gift Guide
2016 Holiday Gift Guide

0 Comments

Maybe you’re looking for that perfect gift to give the creative in your life or maybe you’re just trying to #treatyourself. No matter who you might be shopping for, delight your giftee with something from our 2016 Holiday Gift Guide.  

Read More

What I Wish I Knew: Being Your Own Boss is Hard
What I Wish I Knew: Being Your Own Boss is Hard

0 Comments

There are the obvious benefits to being your own boss. You control your own schedule. You decide what direction you want your business to go in. You deal with your clients directly. The business is 100% YOU. Then there are the not so obvious obstacles to being your own boss. You control your own schedule. You decide what direction you want your business to go in. You deal with your clients directly. The business is 100% YOU! Everything is on your shoulders. You must have self-discipline to get things done on your own time, all while wearing 100 different hats. I am my own editor, creative director, location scouter, accountant, marketing material designer, client care and customer support team, the photographer, and so much more!

Read More

2016 Holiday Giveaway
2016 Holiday Giveaway

0 Comments

The holidays are upon us, and to celebrate, we’re hosting an incredible giveaway, where 5 lucky winners will receive $100 shopping sprees towards any Templates & Resources in the Design Aglow Shop. The only thing sweeter than that are those scrumptious holiday cookies we know you have baking in the oven right now (p.s. when can we come over?!).

Read More