I'm a photographer; I sell art, not frames. Why shouldn't my clients just frame their art themselves?
A good question, that can be addressed with a short and long answer.
The short answer: quality control. Do you trust your photographs to the off-the-rack frames at Michael's?The long answer: when you sell a loose (unmatted, unframed) photograph, you're releasing your art into the world, hoping that other people--friends, family, acquaintances, all potential clients--will see that art, and thus hire you to create more art for their homes. You're hoping that your clients will take that loose photograph and display it beautifully, hopefully among a large grouping of other photographs that you have created for them. For the perception of your art as a valuable, aspirational commodity, you have a vested interest in making your images look the best they can be. Notice all the “hopes” in the above paragraph.
When you sell your images already packaged in gorgeous frames, you virtually guarantee that they will be displayed in your clients' homes, in a manner that honors the care and craft that went into creating those photographs. You're creating a custom frame solution that elevates your images to gallery status.
And besides the boost in your image, selling frames will also propel your sales to a higher level, which we'll discuss in another post.Are you excited for the launch of Design Aglow's Frame Shop? Sign up here for first access and more helpful resources to help you increase the value of your art.
Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Building a solid brand is a key part of running a successful photography business, but it’s not easy work. It takes time to develop your photography style and your voice. And then it takes considerable effort to craft those into a brand that helps you stand out in a sea of other photographers. There’s often a large amount of trial and error involved because sometimes you do things without even knowing that hurt your brand. But don’t worry… we’re here to help! Here are ten ways you’re killing your brand and how to fix them.