why selling photography frames will increase the value of your art
I'm a photographer; I sell art, not frames. Why shouldn't my clients just frame their art themselves?
A good question, that can be addressed with a short and long answer.
The short answer: quality control. Do you trust your photographs to the off-the-rack frames at Michael's?The long answer: when you sell a loose (unmatted, unframed) photograph, you're releasing your art into the world, hoping that other people--friends, family, acquaintances, all potential clients--will see that art, and thus hire you to create more art for their homes. You're hoping that your clients will take that loose photograph and display it beautifully, hopefully among a large grouping of other photographs that you have created for them. For the perception of your art as a valuable, aspirational commodity, you have a vested interest in making your images look the best they can be. Notice all the “hopes” in the above paragraph.
When you sell your images already packaged in gorgeous frames, you virtually guarantee that they will be displayed in your clients' homes, in a manner that honors the care and craft that went into creating those photographs. You're creating a custom frame solution that elevates your images to gallery status.
And besides the boost in your image, selling frames will also propel your sales to a higher level, which we'll discuss in another post.
The iPhone camera is an incredibly powerful tool. After learning a few basics, you can start practicing your own skills with what I like to call a “creative exercise régime.” First of all, l always hold my phone horizontally with two hands. I form a "C" with my left thumb and forefinger and tuck the phone into it so it rests on my hand with my middle finger holding it up along the back. Then with my right hand I form a similar backwards C with the phone against the palm of my hand and use my right thumb to take the picture. By having a steady hold on the phone, I eliminate shake. The result is a sharper image.
This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!
If you run a photography business, you may feel like you spend 10% of your time actually creating images and the other 90% juggling endless administrative tasks. And when you’re focused on taking care of your clients, taking care of your business can get pushed to the back burner. But…that needs to stop. Organization isn’t a luxury. A streamlined studio gives you a solid foundation on which to build a successful business. So go ahead and make those brass tacks a priority. Here are the ducks you should get in a row, like, yesterday.