marketing made simple (and effective!): typographic style
Have you seen the gorgeous Design Aglow sites for ProPhoto? The Typographic design is the perfect original, flexible and affordable site to present your photography business with minimal HTML hodgepodge. This design delivers fabulous features, functionality and an incredible visual gallery that effectively showcases your photography. Incorporating a clean, graphic, and modern design, this layout adds curb appeal to your brand and your images. The Typographic theme features a distinct bio section with room to call out your favorite social media sites, and uses ProPhoto's grid style to visually highlight both your latest posts and your portfolio section. Professionally designed elements in Typographic include: optional logo design, grid fallback image, post and header separators, custom-designed social media icons, and graphic icons for menu buttons and call to action items. Layered PSD files allow you to easily manipulate colors and the overall look to reflect your own brand. Typographic is also mobile friendly, looking just as polished on an iPad or smartphone as on a desktop. Plus, your beautiful new site will coordinate with our Typographic Marketing Suite for a flawless and consistent look for all of your branding. Wow your clients with a fresh, eye-catching theme that's present in every point of interaction. With this modern style marketing suite, you can create a professional and inspiring experience for your clients from beginning to end. Business cards, envelopes, letterhead, marketing brochure, packaging sticker, price list, gift certificate, 8 page brochure, online branding kit and social media designs provide an exciting, informative touch for truly successful marketing efforts. Image-rich and versatile, this unique set serves as a fabulous first impression of your business, and is a must-have for the modern, cutting edge studio. Also included is professionally written content for studio welcome statement, about us, details, style, and goals...all completely editable. The set is 100% flexible and customizable for you to create your own unique look in just minutes. Our fully customizable templates provide your studio with everything you'll ever need to create a comprehensive modern branding experience.
The iPhone camera is an incredibly powerful tool. After learning a few basics, you can start practicing your own skills with what I like to call a “creative exercise régime.” First of all, l always hold my phone horizontally with two hands. I form a "C" with my left thumb and forefinger and tuck the phone into it so it rests on my hand with my middle finger holding it up along the back. Then with my right hand I form a similar backwards C with the phone against the palm of my hand and use my right thumb to take the picture. By having a steady hold on the phone, I eliminate shake. The result is a sharper image.
This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!
If you run a photography business, you may feel like you spend 10% of your time actually creating images and the other 90% juggling endless administrative tasks. And when you’re focused on taking care of your clients, taking care of your business can get pushed to the back burner. But…that needs to stop. Organization isn’t a luxury. A streamlined studio gives you a solid foundation on which to build a successful business. So go ahead and make those brass tacks a priority. Here are the ducks you should get in a row, like, yesterday.