marketing made simple (and effective!): typographic style
Have you seen the gorgeous Design Aglow sites for ProPhoto? The Typographic design is the perfect original, flexible and affordable site to present your photography business with minimal HTML hodgepodge. This design delivers fabulous features, functionality and an incredible visual gallery that effectively showcases your photography. Incorporating a clean, graphic, and modern design, this layout adds curb appeal to your brand and your images. The Typographic theme features a distinct bio section with room to call out your favorite social media sites, and uses ProPhoto's grid style to visually highlight both your latest posts and your portfolio section. Professionally designed elements in Typographic include: optional logo design, grid fallback image, post and header separators, custom-designed social media icons, and graphic icons for menu buttons and call to action items. Layered PSD files allow you to easily manipulate colors and the overall look to reflect your own brand. Typographic is also mobile friendly, looking just as polished on an iPad or smartphone as on a desktop. Plus, your beautiful new site will coordinate with our Typographic Marketing Suite for a flawless and consistent look for all of your branding. Wow your clients with a fresh, eye-catching theme that's present in every point of interaction. With this modern style marketing suite, you can create a professional and inspiring experience for your clients from beginning to end. Business cards, envelopes, letterhead, marketing brochure, packaging sticker, price list, gift certificate, 8 page brochure, online branding kit and social media designs provide an exciting, informative touch for truly successful marketing efforts. Image-rich and versatile, this unique set serves as a fabulous first impression of your business, and is a must-have for the modern, cutting edge studio. Also included is professionally written content for studio welcome statement, about us, details, style, and goals...all completely editable. The set is 100% flexible and customizable for you to create your own unique look in just minutes. Our fully customizable templates provide your studio with everything you'll ever need to create a comprehensive modern branding experience.
As photographers, we’re always on the lookout for new tools that will make our workflow faster and easier (while making our images look their best), and when we found Mastin Labs’ film presets for Lightroom, specifically Fuji Pro, Ilford B&W and Kodak Portra, we knew we had hit gold!
We downloaded and installed all three, and watched the included Getting Started tutorials Edit Your First Image and Using Tone Profiles that hold your hand and walk you through the presets and how they work.
The presets are incredibly easy to use, and quick to apply. And, we love that they are designed to replicate the films that we have known and loved.
Earlier this year I attended Ben Sasso’s Heck Yeah Photo Camp located in Joshua Tree, CA. I had never been to Southern California, much less explored it’s incredible coast. For as long as I can remember I’ve wanted to look down the coastline of Big Sur or see the Sequoias. After some super last minute travel planning, I found myself with 3 photographer partners for an amazing adventure. We decided we would start at sunrise in Joshua Tree, head south to Salvation Mountain and the Imperial Sand Dunes and then begin our trip north where we would end a week later in San Francisco.