writer's journal: capitalizing on the summer season with play date cards

My name is Anna, and I'm the Lead Writer at Design Aglow. Along with the rest of the team, I write for our website and blog, create copy for our products, and help define and refine the Design Aglow voice. I'm also a mother to two girls and a professional photographer, two crucial points that shape the way I look at the world (and Design Aglow!).

I'm excited to start a series of posts that highlight a product that I think is particularly awesome, or a hidden gem from our archives that I think you should revisit. If you have any questions or suggestions for me, please share them in the comments!

How do I love the Ultimate Play Date Card Collection? Let me count the (five) ways:

1. It's adorable AND versatile.

I mean, have you seen the cards? They're ridiculously cute, and I'm loving how all 18 templates employ a slightly different style, from preppy chic to whimsically sweet. Both of my kids--the fashionista and the tomboy--are represented here, and I'm betting your clients' are too. And if you know that a child has a preference for certain colors, the fully-layered PSD files let you make an immediate swap.

2. It's a great gift.

Here's an idea: tuck a package of these cards, tied with a pretty bow, into your client's order as a thank-you gift. Alternatively, print 50 custom cards for your top ten clients, included with a hand-written note about how they might enjoy passing these out this summer (see #4). It's a small marketing expense that could reap big dividends.

3. It works behind the scenes to promote your business.

The cards are emblazoned with your photography, your logo, and your contact information. As soon as your clients hand over the cards on the playground, they spark an immediate conversation about how charming the card is, and who could have possibly taken that perfect photograph. Enough said.

4. It capitalizes on the summer selling season.

For my children, the summer is all about meeting new friends, whether it's on the playground, at summer camp, or in the neighborhood as new families come to town. Why not take advantage of that perpetual motion machine by creating some cards for your clients to share? It's so much easier to hand a new friend a card rather than awkwardly fumbling with your phones to share contact information.

5. It's now bundled at a great price.

Previously sold as individual collections, we've now packaged these cards together at a special price. And what photographer (and mom) wouldn't appreciate that?


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