Today we have a creative way to combine products to take your clients' experience to the next level. Heidi of Heidi Peters Photography shares, “I was thrilled to update my Client Welcome Packet using a combination of Design Aglow's templates to help educate my clients about the portrait process ”“ from beginning to end. I have found that providing specific, detailed information to the client before the session is so important! The client guide from the Portrait Studio Welcome Packet provides plenty of text plus images which I added to the Style Guide. Printed as a 4.5 x 5 accordion, it's small enough to fit into a client's handbag and serve as a visual aide when shopping.
The Studio Policies/What to Expect card sets the stage for a smooth session while not being overly aggressive. I was delighted to see extra copyright guidelines included as well. The final large piece in the packet is a 4 x 5.5 accordion featuring wall galleries, canvases and prints. I added wall gallery images from the Inspire Guide 4: Fine Art Photography Galleries to the existing text from the Portrait Studio Welcome Packet. Because I use the Inspire Guide 4 during viewing sessions, these previews give a seamless experience to the client. The packet also includes a session date reminder, 5 referral bonus referral cards, and an elegant sticker for the front of the packet. Everything is printed on linen cardstock using WHCC, except the sticker. To keep the folder size at 5 3/4 x 8 3/4 and the envelope size at 6 x 9, I decided not to print a 8 1/2 x 11 welcome letter. I can easily add a handwritten note on a 5—7 card if desired to give it that extra-friendly touch. Overall, the packet is exactly what me and my clients needed. I can't wait to get these out!”
Thank you for sharing Heidi!
Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Building a solid brand is a key part of running a successful photography business, but it’s not easy work. It takes time to develop your photography style and your voice. And then it takes considerable effort to craft those into a brand that helps you stand out in a sea of other photographers. There’s often a large amount of trial and error involved because sometimes you do things without even knowing that hurt your brand. But don’t worry… we’re here to help! Here are ten ways you’re killing your brand and how to fix them.