Specialty & Location: fashion, commercial, music, fine art & wedding photography- based out of Los Gatos, CA but travel worldwide for assignments.
DA: Tell us a little about yourself...
TL: I love adventure, creativity, traveling, spontaneity and inspiring others. I am a dreamer and a hopeless romantic at heart! I think God he has blessed me with creative gifts and abundant love. On top of all that, I am pretty much a big dork!
DA: What has been your most memorable image and why?
TL: I think my most memorable image was this one of the bride standing in the doorway from behind in black and white. Even though I shot it over 6 years ago, people will still comment on it and ask for it. I really don't feel like I have "signature" images because I strive to create something unique for every client. However, if I did have a "signature" image, this would most likely be it!
DA: If you could tell photographers that are just starting out one thing you wish you had known before starting a business, what would it be and why?
TL: Set up your "business" first. It will be much less stressful once your business takes off and you have more clients than you know what to do with... trust me, I did it the hard way. Once you get rolling and your swamped with shoots, it's much harder to "go back" and set things up. After 11 years in business, I still feel like I am "trying" to set mine up! Ha!
DA: Where do you find inspiration?
TL: I can find inspiration in many things, but typically just one small thing will inspire the whole shoot. Often I am inspired by clothing, a cool location or my clients themselves! I love to take one piece of jewelry, or one dress and build a whole shoot around it!
DA: How do you enjoy your images (what physical products do you make for your own home)?
TL: I love creating art out of my photographs. In my own home, I have adorned my walls with photo collages, unique frames, encaustic paintings & canvases of imagery! Most of the images I use for these endeavors are ones of my own children or fine art images that I take at random!
DA: What is the craziest job you've ever had?
TL: The craziest job I have ever had was with my stylist/friend Tia Reagan. The two of us rented an RV and driver in Los Angeles as we shot 6 models per day (3 looks each) for 10 days straight. We'd start at 6 am each morning and sometimes not end our shoots until 6 am the next day (yes, just in time to for the next 6 models to arrive). It was such an amazing, creative, exhausting, crazy adventure of a trip and we would never trade the memories we created for the world, but when we figured out how much money we made, we averaged 6 cents per hour! That's when I realized I was a lousy business person....ha! I am still okay with that!
DA: Who has inspired you more than anyone? How?
TL: My partner in crime stylist, Tia Reagan (who does all my hair & makeup) and I have shot together for over 8 years now. She has to be my constant inspiration. Her and I have a similar vision and LOVE creating, our energy just abounds when we are working together. Together, I feel like we can create ANYTHING our hearts desire!
DA: What is your favorite book of all time?
TL: I love reading inspirational books. I have many favorites, but among them are "The power of Less" by Leo Babauta and "The War of Art" by Steven Pressfield. Both really great reads for photographers!
DA: If you had to eat one meal every day for the rest of your life, what would it be?
TL: If I had one item of food to eat for the rest of my life, I think it might just be AVOCADOS! I am CRAZY about them! I am also a sucker for curry.....Oh my goodness, it's making my mouth water just thinking about it!!!
DA: What will you be doing 10 years from now?
TL: Hopefully, living as an artist (non necessarily photographer) and seeing my kids through college!
DA: What one thing have you not done that you really want to do?
TL: I am hoping to cross it off my list of "to do's" in my lifetime this year, but, I have a goal of rollerblading over 500 miles from Southern Oregon to my home in the San Francisco Bay Area. I am training for it now! Wish me luck!
DA: If you had to move to a state or country besides the one you currently live in, where would you move and why?
TL: I have always been drawn to London & Greece, but since I have never been to either, I am not sure that I would actually want to live there! London's underground appeals to my dark side. I love the dark, gritty, old, big city pictures I get in my head when I think of London. Greece because I watched the movie "Mama Mia" and fell in love with the architecture and scenery of Greece! Looks like a photographers dream to me! Currently, I am most interested in moving to Oakland or Santa Barbara, CA.....In Oakland, I fantasize about living in a unique artists loft with exposed brick and high ceilings, Santa Barbara because the beautiful Spanish style architecture, beaches and amazing weather!
DA: What are you most grateful for?
TL: I am most grateful for my two amazing kids! Being a mom is the most challenging, yet beautiful thing I have ever done in my life!
DA: Did you go to school to study photography?
TL: I went to the school of "trial and error" haha!
DA: What is your favorite film of all time? TL: Oh, Lord, it's hard to pick just one! My favorites films are Fuji 400 pro & Kodak 160 for color. For black and white I choose Kodak 400CN hands down
Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Building a solid brand is a key part of running a successful photography business, but it’s not easy work. It takes time to develop your photography style and your voice. And then it takes considerable effort to craft those into a brand that helps you stand out in a sea of other photographers. There’s often a large amount of trial and error involved because sometimes you do things without even knowing that hurt your brand. But don’t worry… we’re here to help! Here are ten ways you’re killing your brand and how to fix them.