studio policies for success: unordered images will be purged

Each month Design Aglow brings you Studio Policies for Success to make your photography business run smooth as silk while avoiding all too common problems that plague even the most experienced photographers. Feel free to use our recommendations as ­is or modified to suit your needs...and you can thank us later *wink*.
The Policy: “Ordered images will remain on file for one year from the date of your portrait sitting. Unordered images will be purged after 30 days from date of first viewing.”
Design Aglow Note: Putting a limit on the amount of time your clients are eligible to purchase their images creates urgency, and increases your chances of making a larger up ­front sale.
As a business owner, your primary concern is revenue. Having this policy safeguards your ability to make an income by ensuring a portrait sale. When clients think that they can order at a later date, most will make promises to do so, but they oftentimes go unfulfilled. They may have great intentions to make a purchase later, but life gets in the way, people forget, the children grow, and the images that once made mom cry are no longer as impactful. Gone are the weepy eyes over baby's first smile; mom is now mesmerized by baby's first steps. With this policy in place, clients know that if they don't order the image today, in a month, they will no longer be able to. It puts a fire underneath them to order all loved images IMMEDIATELY.
See more Portrait Policies for Success and learn procedures for challenges like strategizing session fees, methods for heading off cancellations and tardiness, how to handle retouching requests, and what the best in the business are doing to sell digital files. Key topics provide essential procedural information for before, during and after your sessions.
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Special thanks to Sheryll Lynne Photographers and Katie Anderson Photography for the lovely images.



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