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DIY Package Design: Mixing Textures and Personality To Create A Signature Brand


Camille Ridinger, of Camille Deann Photography, in Lawrenceville, G.A. gives us a peek into the design of her unique packaging.

Camille's Sources:

• Kraft gift bags from Target

• kraft boxes from Rice Studio Supply

• creme boxes from mpixpro.com

• filler is wood excelsior from nashvillewraps.com

• twine, lace trim, and flowers from Hobby Lobby

• metal cd tins from sks-bottle.com

• custom stamp from stampin.com

• muslin bags from lemelange.com

• chipboard, screw posts from papergoods.com

• brochure interior pages printed at prodpi.com

• cotton paper/card stock from paper-papers.com

• custom DVD labels from mpixpro.com

Camille's Concept:

"The inspiration for my packaging is shabby chic, vintage, romantic & eco-friendly. I want it to be an extension of my brand, a beautiful presentation that adds to my client's experience when they work with me. Whether it's a brochure, print or product order I want my clients to feel like they're receiving a gift. My goal is to evoke exquisiteness, charm and luxury. I use mostly neutral colors (like kraft & creme) and add little pops of color with stamps, flowers, labels and/or cards. Everything is assembled by hand which can be tedious, but it's oh so worth it!”

“The brochure pages (designed by me) are printed on 30% post-consumer waste paper and fastened between two pieces of medium weight chipboard with a screw post. Rounded corners and my logo stamped on the front complete this one-of-a-kind brochure. Usually when I give a client or potential client my brochure I'm also giving them my business card and possibly other things like details, etc. Instead of handing them all of these things separately I tuck everything neatly in a muslin bag, hand stamp it with my logo and at the bottom I stamp either ”˜weddings' or ”˜portraits' so I know what's inside.”

Camille designed the business cards herself and printed them on cotton paper using her inkjet printer. Because she loves layering, she decided to mount the card onto lightweight chipboard to give it more durability and charm!

All of her print and product orders are packaged in a kraft or creme box and filled with wood excelsior (which is 100% biodegradable), tied with twine and topped with a flower and a card that has the logo printed on the front and a handwritten thank you to the client on the back.

Discs are custom designed (by Camille), printed by a professional printer, packaged in square metal tins and topped with a label (designed and printed by Camille, adhered using a zyron machine). When Camille delivers packages to clients she uses store bought kraft gift bags, removes the ribbon handles, replaces with lace trim and hands stamp her logo on the sides.

Clients response:

Camille's clients and peers LOVE it! They're wowed by the unexpected which is exactly the reaction she is hoping for. They love what she loves most: The textures! She simply adores mixing textures, even in fashion and interior design. Camille also is happy that the packaging is a reflection of her, of her personality. “When my clients receive my packaging, they're also receiving a piece of me.”

Why we love it:

Be still our fluttering hearts - we love it all! Camille has taken studio packaging to a whole new level with her top-notch creativity and execution of all the elements in the final set. We absolutely adore that she didn't overlook a single detail, even finishing off the handles of the tote with lace to complete the look. We also love how the flowers sit atop the gorgeous gift boxes, inviting the recipient to cherish what's inside. And finally, we love the way she has used grommets to complete her studio catalogs. It's unexpected, beautiful, and very memorable.

With a glimpse into Camille's package design, it has us curious to see what the rest of you have created that has set your product presentation apart from the rest? If you think your package design is unique, we would love to feature your package materials and learn more about the inspiration behind the creation.

Please send photos of your packaging along with a brief description of the sources used, the concept and where you found your inspiration. Should your design be featured, we will tell you why we love it so much!


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