Specialty & Location: Weddings, South Florida & Destination
DA: Tell us a little bit about yourself!
JL: I am in love with savoring this life's most beautiful blessing: relationships. To me the most precious moments are the ones that happen naturally, organically. When you reflect back on your favorite memories, they are about emotions experienced with loved ones. Those are the moments that captivate me.
DA: What has been your most memorable image and why?
JL: That is an impossible question for me to answer. There are so many memories attached to my images that I could never choose just one.
DA: If you could tell photographers that are just starting out one thing you wish you had known before starting a business, what would it be and why?
JL: Avoid going with the flow. Don't make decisions based on what others around you are doing. That means in how you price yourself, how you spend your money, the types of things you shoot, even how you shoot them. Figure out who you are as a photographer and business person and then weigh all of your decisions against that. It will save you countless hours, dollars and mistakes!
DA: Where do you find inspiration?
JL: Mostly nature. Light, Water, Wind, Motion. Combine those with genuine organic emotion and I could get lost forever.
DA: If you had to move to a state or country besides the one you currently live in, where would you move and why?
JL: Italy, the coast. The food, the sea, the culture. It's truly magical and I have never experienced anything like it.
The iPhone camera is an incredibly powerful tool. After learning a few basics, you can start practicing your own skills with what I like to call a “creative exercise régime.” First of all, l always hold my phone horizontally with two hands. I form a "C" with my left thumb and forefinger and tuck the phone into it so it rests on my hand with my middle finger holding it up along the back. Then with my right hand I form a similar backwards C with the phone against the palm of my hand and use my right thumb to take the picture. By having a steady hold on the phone, I eliminate shake. The result is a sharper image.
This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!
If you run a photography business, you may feel like you spend 10% of your time actually creating images and the other 90% juggling endless administrative tasks. And when you’re focused on taking care of your clients, taking care of your business can get pushed to the back burner. But…that needs to stop. Organization isn’t a luxury. A streamlined studio gives you a solid foundation on which to build a successful business. So go ahead and make those brass tacks a priority. Here are the ducks you should get in a row, like, yesterday.