Each month Design Aglow brings you Studio Policies for Success to make your photography business run smooth as silk while avoiding all too common problems that plague even the most experienced photographers. Feel free to use our recommendations as-is or modified to suit your needs...and you can thank us later *wink*.
The Policy: “All orders from your session will take place at a special appointment created for this purpose, two weeks after your session. This Order Session will last one hour, and all persons who wish to place an order (or have input into your family's order) are encouraged to attend.”
Design Aglow Note: Creating a special appointment time for the purpose of viewing the images not only psychologically enhances the degree to which clients place importance and value on this time, it also encourages them to place the entire order at one time, knowing that the appointment cannot be repeated. Research has shown that images purchased online and viewable for many days reduces the total sale amount (in dollars and volume) when the novelty wears off and the emotional impact of the moment dissipates. We believe selling your work to clients in-person increases your sales dramatically. Maintain a space devoted to the purpose of selling your work in-person. Inviting clients to return to your studio, or another sales location requires that your client commits their time to the endeavor. Clients who have made a significant effort to attend the meeting will not only take it more seriously, but will also do their best to be as efficient as possible, valuing their own time, and consequently yours as well.
See more Portrait Policies for Success and learn procedures for challenges like strategizing session fees, methods for heading off cancellations and tardiness, how to handle retouching requests, and what the best in the business are doing to sell digital files. Key topics provide essential procedural information for before, during and after your sessions. Stay inspired with daily tips and inspiration by joining our private mailing list.
*Special thanks to Wildflowers Photography for the lovely image.