Need albums, frames or packaging for holiday gifts?  ||  REVIEW OUR HOLIDAY DEADLINES

The Business Of Being Creative With Sean Low: Letting Go

The Business Of Being Creative With Sean Low: Letting Go

If we were all masters at moving on, there would not be a multi-billion dollar industry (self-help, psychology, psycho-pharmaceuticals, etc.) to help us do it. It really does not matter whether we are talking about resolving personal issues or those surrounding your creative business.  Letting go, moving on, and moving forward is exquisitely painful, always uncomfortable and really effing hard. It is also fundamentally necessary to our growth as human beings, artists and business owners. I was an economics major in college and know all of the lessons about ignoring past investments when looking toward the future. The academic statement goes: ignore sunk cost in your evaluation of future opportunities. If you have to create a new website because of a shift in your business, you cannot factor in the $10,000 you spent last year to update the site.

But if only life were numbers on a page. Not so easy when you spent six months and countless hours of your and your staff's time (read: blood, sweat and tears) making the old new site happen. And certainly not when we might be talking about saying goodbye to employees who might be closer to you than your own family or, as in so many cases with creative businesses, who are literally your family. Yet, you must say goodbye to the site, your employees, maybe even your (hopefully distant) relatives.  You cannot fully embrace your next phase until you actively work to move away from the old.

Laura Novak and I were talking about the topic of letting go yesterday and she had a terrific insight. If you, your art and your creative business have evolved, operating as you always have is literally like operating on a different frequency. It creates static and that static is a recipe for frustration, conflict, even depression. Very much like wearing a coat that does not fit anymore. To Laura's insight I want to add: you have to know where you are going before you let go. As human beings, sometimes (okay, a lot of the time), letting go is the goal, even if there is nowhere to go. Be it addiction, bad relationships, neurosis, or other destructive behavior(s) we all have in some form, the work is identifying the issue and then making sure you do your best to just stop doing it.

Your creative business is different. If you do not have perspective on what the evolution of your creative business needs to look like, letting go of even dysfunctional behavior is, ironically, a recipe for more dysfunction. You might have stopped taking commissions, but, without the revenue, you find yourself forced to take business that does not fit your art and/or your business model. You need to recognize the potential in the embryo before you devote the energy necessary to nurture the being to fruition. Whether this means an entirely new business or a new process for your current business is irrelevant. The question is the same: what deserves your energy and focus now? With the answer in hand you can actively look at what behaviors do not fit that energy and focus and change them (i.e., let them go). Change for change's sake when it comes to any business, creative or not, does far more harm than good. Change with intention and purpose, on the other hand, is essential if you want to allow your creative business to evolve as it is meant to.

*Special thanks to Kallima Photography for the lovely image.




Also in Design Aglow Blog

2016 Holiday Gift Guide
2016 Holiday Gift Guide

0 Comments

Maybe you’re looking for that perfect gift to give the creative in your life or maybe you’re just trying to #treatyourself. No matter who you might be shopping for, delight your giftee with something from our 2016 Holiday Gift Guide.  

Read More

What I Wish I Knew: Being Your Own Boss is Hard
What I Wish I Knew: Being Your Own Boss is Hard

0 Comments

There are the obvious benefits to being your own boss. You control your own schedule. You decide what direction you want your business to go in. You deal with your clients directly. The business is 100% YOU. Then there are the not so obvious obstacles to being your own boss. You control your own schedule. You decide what direction you want your business to go in. You deal with your clients directly. The business is 100% YOU! Everything is on your shoulders. You must have self-discipline to get things done on your own time, all while wearing 100 different hats. I am my own editor, creative director, location scouter, accountant, marketing material designer, client care and customer support team, the photographer, and so much more!

Read More

2016 Holiday Giveaway
2016 Holiday Giveaway

0 Comments

The holidays are upon us, and to celebrate, we’re hosting an incredible giveaway, where 5 lucky winners will receive $100 shopping sprees towards any Templates & Resources in the Design Aglow Shop. The only thing sweeter than that are those scrumptious holiday cookies we know you have baking in the oven right now (p.s. when can we come over?!).

Read More