product spotlight - studio newsletters: wedding collection
Keeping in touch with clients is a fundamental way to continue marketing your studio, style, and unique services. Newsletters are simple and beautifully designed vehicles for photographers to reach their target markets, and offer a few distinct advantages.
• Develop and strengthen client-studio relationships
• Generate the potential for immediate buying action, with a minimal initial investment
• Promote your studio image and build a strong reputation at the top of your market
This Wedding Studio Newsletters Collection is specifically designed for the wedding photographer. Graphic and written newsletter materials are included, and the template features a full year (four seasonal issues) of fully customizable mailers, designed for accordion printing or cost-free online delivery. Use the pre-designed materials in your issues, or use as an inspirational guide to integrate your own content. Introduce new wedding photography products or packages, feature recent newlyweds, or simply market your name as a top wedding photographer.
Inside the Studio Newsletters Wedding Collection guide you'll find:
• A comprehensive instruction tutorial designed for wedding photography professionals
• An annual pack of exciting templates (four seasonal issues: winter, spring, summer, and fall)
• Professionally written text, focused on current wedding themes and topics
• Designer graphics
• User-friendly layouts with reserved space for studio logo and other custom graphics
The iPhone camera is an incredibly powerful tool. After learning a few basics, you can start practicing your own skills with what I like to call a “creative exercise régime.” First of all, l always hold my phone horizontally with two hands. I form a "C" with my left thumb and forefinger and tuck the phone into it so it rests on my hand with my middle finger holding it up along the back. Then with my right hand I form a similar backwards C with the phone against the palm of my hand and use my right thumb to take the picture. By having a steady hold on the phone, I eliminate shake. The result is a sharper image.
This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!
If you run a photography business, you may feel like you spend 10% of your time actually creating images and the other 90% juggling endless administrative tasks. And when you’re focused on taking care of your clients, taking care of your business can get pushed to the back burner. But…that needs to stop. Organization isn’t a luxury. A streamlined studio gives you a solid foundation on which to build a successful business. So go ahead and make those brass tacks a priority. Here are the ducks you should get in a row, like, yesterday.