create the perfect senior magazine and resource guide
Today's fan share is based on just one of the templates that comes with the Complete High School Senior Marketing Kit. Kristina of Kristina Young Photography shares, "I based my Senior Portrait Guide off of the content from the High School Marketing Kit brochure. I knew I wanted to pull together a comprehensive piece that included everything any Senior (and their parents!) would want to know. But I was stumped on how to pull it all together, and what to include. The 24-page brochure provided me with an "ah-ha" moment and I was able to re-brand, tweak, and add to the content to arrive at a perfectly polished product. I created an online PDF version, as well as a hard-copy magazine that I kept at my studio, and brought with me on consults. This year, I was able to easily replace the images with new Seniors, tweak the content as needed (i.e. changing up packages, adding in what I'd learned the prior year), and voila, another gorgeous magazine!
I've added in elements like A Note to The Parents, The Headshot, Friends & Family, Product Shots, a bit about My Style, Before, During & After (to manage expectations) and What's Next (so they understand how to book). I also created an Important Points (a.k.a the Fine Print) to state up front important details about deposits, scheduling, copyright, Facebook tagging, and ordering deadlines.
I love this product for so many reasons. I love that it spells everything out online for clients that want to have it all in one place, immediately. It's beautiful, professional and polished and there is so much excitement around the cover. I had my intern help me narrow down all the potential covers and when we landed on this year's, we knew it was perfect.Â I also pull elements from all the other templates for use in graduation announcements and invitations as well as just having those designs in my arsenal!"
Thanks so much for sharing Kristina! Your $75 gift certificate to the shop is on its way!
Click here to see the Complete High School Senior Marketing Kit in the shop!
The iPhone camera is an incredibly powerful tool. After learning a few basics, you can start practicing your own skills with what I like to call a “creative exercise régime.” First of all, l always hold my phone horizontally with two hands. I form a "C" with my left thumb and forefinger and tuck the phone into it so it rests on my hand with my middle finger holding it up along the back. Then with my right hand I form a similar backwards C with the phone against the palm of my hand and use my right thumb to take the picture. By having a steady hold on the phone, I eliminate shake. The result is a sharper image.
This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!
If you run a photography business, you may feel like you spend 10% of your time actually creating images and the other 90% juggling endless administrative tasks. And when you’re focused on taking care of your clients, taking care of your business can get pushed to the back burner. But…that needs to stop. Organization isn’t a luxury. A streamlined studio gives you a solid foundation on which to build a successful business. So go ahead and make those brass tacks a priority. Here are the ducks you should get in a row, like, yesterday.