There's no question that the welcome packets are huge hits with clients and add that extra flair they're sometimes looking for. Ashley of Ashley McCormick Photography shares, "I used the Wedding Client Welcome Packet, the Complete Legal Wedding Contract, and the price list from the Inspire Guide (modified a bit) to complete the welcome kit for my clients. To make this, I simply changed the colors to fit my brand, changed a bit of the wording to suit my brand better then dropped in my images. The templates were so easy to use and change! I then had everything printed on WHCC's watercolor paper to give it a soft, vintage feel. I love all of these products because they allow me to have a beautiful, professional product to give to my clients without having to spend a fortune. The ease of customization and also the ability to easily change things for the future is so great for me and my business! My clients have been blown away by the welcome packet. They love looking through all of the little tips and suggestions I've put in there for them, its like getting a little present! But they also like the professional quality and feel, which sets them up to expect a high quality product from me, which I always strive to provide. It has really helped to not only boost my business, but to also give my clients complete confidence in my abilities and my professionalism. I don't know what I'd do without it!"
Thanks so much for sharing Ashley! Enjoy your $75 shopping spree to the shop!
Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Building a solid brand is a key part of running a successful photography business, but it’s not easy work. It takes time to develop your photography style and your voice. And then it takes considerable effort to craft those into a brand that helps you stand out in a sea of other photographers. There’s often a large amount of trial and error involved because sometimes you do things without even knowing that hurt your brand. But don’t worry… we’re here to help! Here are ten ways you’re killing your brand and how to fix them.