Struggling for the right words when writing to everyone, from future brides to disgruntled clients, vivacious vendors and hopeful assistants? Design Aglow has partnered with professional photographer and wordsmith extraordinaire Heather Rivlin to create this extensive collection of 20 professionally crafted letters to deliver the perfect prose for any situation while establishing your studio's solid business policies. Whether you draw from this complete catalog of correspondence for emails, phone scripts or mailed content, you're sure to appreciate these time savers while your clients and contacts appreciate your customer service and attention.
1. Email response to price shoppers.This welcome email aids you with responding to price shoppers/hagglers and provides a strong education in the value of wedding/portrait photography.
2. Style and Session. ThisÂ email explains the photographer's shooting style, the session, the ordering process and payment.
3. Pre-session email. This email sets the rules for the shoot and reminds customers via key bullet points what's included in the session fee.
4. Second Photo Shoot Rescheduling. This email sets forth studio policy regarding rescheduling for a second time.
5.Â Second Order Appointment Rescheduling. This email sets forth studio policy when rescheduling for a second time.
6.Â Photographer as client. This email shares how to approach a local photographer who wants a shoot with you.
7.Â Addressing post session digital files and sticker shock. This email shares how to handle a miscommunication regarding digital file inclusion, or when a client experiences cost concerns after the session.
8. Economic concerns post session. This email covers how to address reticence in ordering after a session when a client asks to postpone ordering.
9.Â Unauthorized internet use of an image. This email addresses how to approach a client who has scanned/copied your images to or from the internet without permission.
10. Mentor request. This email shares how to address a request from a local photographer wishes to be mentored by you or wants to assist you
11. Client order session preparation. This email prepares clients for the upcoming order session.
12. Client session clothing choices. This email outlines practical suggestions regarding clothing choices for the upcoming photography session.
13. Difficult client returns. This email shares how to respectfully handle a difficult former client who wishes to hire you again.
14. Vendor barter request. This email addresses a vendor who has requested a free shoot in return for future referrals/word-of-mouth in lieu of payment.
15. Money past due. This registered letter shares correspondence for money owed on a session or order when the client is unresponsive.
16.Â Creating potential bride interest. This email illustrates how to respond to potential brides in order to compel them to continue the conversation.
17. Pleasing anxious clients. This email outlines how to reassure excited clients whose continued queries regarding the status of their order are drawing your attention away from processing orders and handling other business in your studio.
18.Â Session Follow-up Email. This email shares gratitude to a client for a wonderful session and shares an incentive program for referrals.
19.Â Client Questionnaire. This email shares a sample questionnaire to send to clients to get to know them and their needs before the session begins.
20.Â Client Reshoot Request. This email shows what to say when a client requests a reshoot for reasons that are not due to studio negligence (clothing choice, hair not brushed, child not cooperating, etc.).
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One of the great things about running your own business is that, in theory, us business owners get to “call the shots”. We make all the decisions big and small, such as whether we run our business full or part-time, how and why we set our price points, the products we offer, our ideal clients, the list goes on.
As a photographer based in Charleston, SC, summer is my busiest time of the year. So instead of vacationing elsewhere, I like to escape in my own city for a few days at a time. Given that Charleston won the 2016 “World’s Best City” award by Travel & Leisure, after being a top city for the past four years, there’s plenty to see and do and see as a guest in my own city!
Maybe you’re looking for that perfect gift to give the creative in your life or maybe you’re just trying to #treatyourself. No matter who you might be shopping for, delight your giftee with something from our 2016 Holiday Gift Guide.