The client welcome packets are a fantastic way to say hello and introduce your personality to your clients. Whether it's weddings or portraits, there is always imperative information you can deliver to your clients' open arms and do it with style. Today Yana of Yana K Photography shares, "I love how simple and stylish the Portrait Studio Welcome Packet is. Often times, not all elements of a template design match a specific brand, but I really like how all the items in this product were simple and could easily blend into my branding. All I needed to do was change the colors! And it matches perfectly with the Client Care Cards that I provide my clients with at the end with their fabulous new wall art! To make this I simply changed up the colors to match my brand, threw in the photos that match the template design best, customized some of the pieces (like the studio policy template) and that was it! My clients like the professional feel that this welcome packet provides. Not only is it informative and fun to browse through while they wait for their photo session, but it definitely sets them up to expect high quality and think big when it comes time to place their order. It's a must have product for every studio out their that offers a high quality photography experience!"
Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Building a solid brand is a key part of running a successful photography business, but it’s not easy work. It takes time to develop your photography style and your voice. And then it takes considerable effort to craft those into a brand that helps you stand out in a sea of other photographers. There’s often a large amount of trial and error involved because sometimes you do things without even knowing that hurt your brand. But don’t worry… we’re here to help! Here are ten ways you’re killing your brand and how to fix them.