Today we have an amazing Wedding Client Welcome Packet fan share from Maggie of Maggie J Photography. Maggie shares, "I used all but one items in the Wedding Client Welcome Packet (dry erase board). I updated all the coral colors to my brand's deep pink accent color. I also changed the light sage green to cream. I also added images from my most recent weddings from 2011. I love these images as much as my clients do, and I wanted to showcase some of the favorites while still keeping them relevant to the content. I did change some of the verbiage to make it more in line with how I speak to my couples and how I represent my brand. I added the soft blue tapestry from my site's background to a couple of the pages as the background. I ordered the folders in deep chocolate from one of the suggested on-line shops and ordered the personalized ribbon to add a special touch. I decided to follow the same route in putting together a 'thank you for meeting with me' packet for potential brides/couples to take home. It is unexpected so I feel it will be remembered. It shows care, and I do care about these couples and their busy schedules and overwhelmed minds as they try to pick the right vendors for their wedding.
In this packet, I used the vendor list and the engagement session card. I also tweaked the Welcome card to make a Thank You card. If these potential couples book me for their wedding day, they receive the Welcome Packet, which follows the design and the branding. It also adds more relevant information and helps aide in making their planning easier. I LOVE this welcome packet! For about six months now, I wanted to do something as a thank you 'gift' for my new wedding clients, but that would also be useful and relevant to the planning stage of their journey toward their wedding day. This awesome packet is the perfect answer. I love it because it's fun and easy to read through. It's colorful and 'girly' but interesting enough for the groom to pick up as well and looks professional and classy. The best thing is that it shows I'm serious about my business and how important their wedding day is to me."
Do you feel overworked and underpaid? Does it pain you to deliver digital images...but no album or wall portraits? Do you believe in tangible products, but don't think your market can support higher priced items?
If you answered "yes" to any of the above, you're not alone and there IS a solution:In-Person Sales. There's no limit to how much more money you can make by providing IPS instead of online sales or shoot & burn. Or how many hours you'll save because you'll be able to shoot fewer sessions to generate the same revenue. Or how many hours of sleep you'll get because you won't be worrying about money.