Twitter is a great way to spread the word about your business and create relationships to help your business grow. Most photographers use Twitter as a business tool to connect with others in our industry. It's not a particularly great tool for winning new photography clients, which is perhaps why fewer photographers have Twitter accounts than Facebook pages.
We've been getting incredible feedback about our latest e-seminar product The Photographer's Web Marketing Guide. We talk about all kinds of ideas for online growth and wanted to highlight some of those in our blog. Enjoy this excerpt on three areas of Twitter that allow design customization: background, color scheme, and profile picture.
Use the background to create consistency with your overall brand and deliver important information to first time visitors. Just like Facebook, once people follow you they see your tweets through their profile and rarely have a reason to view your Twitter profile again. Typical information could include logo, domain name (URL), contact information, and a little about what you offer. The backgrounds we found either showcased great photos or offered additional business information.
Take ours for example @DesignAglow. The background showcases our great design products to those users who visit our Twitter page to see the breadth of photographer solutions we offer and want to go check them out.
Red Leaf Boutique has the right idea by taking advantage of Twitter's left hand real estate. Jasmine Star and KismisInk use a wallpaper of their beautiful photos, and Sarah Rhoads takes a similar approach but uses professional photos of herself.
Perhaps the best example combines elements of both. Rensche Mari uses the left side to display a logo and website information, while the right showcases great photography images.
A Twitter presence should represent your brand. Help accomplish this by using color to its full potential. In great examples of extending brand through multiple online channels, Kim Hunter Studio uses a background and color schemes that closely matches her website.
Twitter Profile Pics
We noticed almost all photographers used a photo of themselves as a profile picture. The marketing reason for a headshot instead of a logo is “connection.” Personal headshots work well when trying to create relationships because it feels more comfortable for people to dialogue with a person than a corporation. Eye tracking studies consistently measure the human eye gravitates toward images of faces. For these reasons, headshots can be an effective tool to make a connection and be remembered.
Jack Hollingsworth is a renowned speaker on Twitter best practices. He says:
“Best practice #1: Simply your avatar. Your avatar is that little photo that appears in your profile. I get more comments over my avatar. It was shot in a studio, super simple. You're trying not to be cute. You want to put a picture of your face so people can connect with who you are. I see a lot of people have their children, their dogs or their pets - what's the point of that? Put your face up there and make sure it's not a full body shot. Make it a closeup head and shoulders, or headshot of you that's simply lit, with a simple, clean, white background. Sometimes I think that does the best.
Best practice #2: You have 160 character bio to tell people about who you are and what you do. Communicate who you are and what your mission is.”
To learn more about how to make an effective online presence for your studio, be sure to check out our Photographer's Web Marketing Guide!
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