Today's share comes from Anna of Anna Dammert Photography. She writes, "I used the Cotton Candy Birth Announcements to improvise a studio referral card with a photo. All I had to do was modify the colors and size of the template and voila - my card was ready. This is such an easy way to keep studio referral cards fresh and contemporary! I love the simple yet elegant design, and the fact that I can use the template with different photos and matching colors for various client groups to differentiate marketing to those groups. I'll slip this card into my client's goodie bag with the finished products, or use in retail marketing. Vendors have been happy to feature my cards in their stores, as they are so well designed and nice to look at. I just visited a local flower shop and was happy to see that there they were, my cards right on the transaction counter where they are seen by all!"
Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Building a solid brand is a key part of running a successful photography business, but it’s not easy work. It takes time to develop your photography style and your voice. And then it takes considerable effort to craft those into a brand that helps you stand out in a sea of other photographers. There’s often a large amount of trial and error involved because sometimes you do things without even knowing that hurt your brand. But don’t worry… we’re here to help! Here are ten ways you’re killing your brand and how to fix them.