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Studio Look Book

WELCOME
Hello and welcome to the Studio Look Book tutorial.  This document will familiarize you with how your new product functions.  Now, instead of dozens of hours of painstaking design and computer work, you can simply slip in your images (or use the included images with the deluxe version) and text and have a beautiful product catalog that is ready to go - which means you can get back to shooting, or better yet, lounging at the beach.
This guide will serve as a tutorial to answer any questions you may have about using and printing your new look book.
WHAT'S IN YOUR DOWNLOAD FOLDER
These templates are simple, fun, and so easy to use!  First, let's take a look at what came in your download folder.
read_me_pretty_please_template_copyright.txt - This text file contains a quick word on copyright.
JPEG_PREVIEWS - This contains a small preview of each page for quick reference. PSD_FILES - These are the templates you will be using in Photoshop. tutorial.txt - This text file contains a link to the tutorial you're reading now.
SOFTWARE YOU WILL NEED
These templates are designed for Adobe Photoshop CS or newer.  This is not to say that they don't work with previous versions - they very well may.  The files are un-flattened, fully editable PSDs that offer literally limitless opportunity for customization and creativity. In order to take full advantage of these templates, you should be relatively proficient in Photoshop.  Not an expert, mind you.  But you should have a general knowledge of layers, shapes, text and image manipulation such as using the transform tool, layer masks, etc. If you are less familiar with Photoshop, don't fear.  We will try to be as thorough as possible with the tutorial - and hey, you might just learn something new!
GETTING STARTED When you downloaded your Studio Look Book from the Design Aglow website you should have saved it in an easy-to-find location somewhere on your hard drive.  Take a moment to locate the folder. Ready?  Great!  Let's move on.First thing's first - you must unzip the folder before using any of the templates.  This is very important as Photoshop will not be able to work with the files in zipped format.  Use your favorite extraction program for this, such as WinZip (www.winzip.com) or StuffIt (www.stuffit.com). After you have successfully unzipped your folder you should strongly consider backing up everything just in case you ever accidentally over-write one of the original templates.  This is always a good idea as re-downloading these huge files can be quite a bummer.  Use a blank DVD or portable thumb drive to save a copy, and put it in a safe place.
PRINTING YOUR MARKETING SET
Printing your materials is always a tricky topic because, quite simply, there are an astronomical number of great printers out there.  And so many printers means a dizzying variety of sizes, crops, bleeds, formats, rules, and upload instructions.  You are welcome to look into any printing service and use whomever you wish. If you choose to do this, be absolutely sure that you contact them for their own templates before printing your marketing materials.  You will need to resize everything to their specs BEFORE sending them to print.  Remember, everyone is different, so check first. For this set we've chosen to use templates from White House Custom Color (www.whcc.com) and Copy Craft (www.copycraft.com).  This is because their printing is beautiful, turnaround time is miniscule, and their customer service is great.  We suggest using WHCC's lay-flat hinged press printed 8x12 book for your studio and to take with you to sessions.  Then, use Copy Craft's 8.5x11 saddle stitching square back booklet to leave with clients. Also, you'll notice the WHCC version has 30 pages plus a cover spread, and the Copy Craft version has 36 pages (which includes the front and back cover). We've just taken page 30 of the WHCC version and spread it out to fit the number of pages needed for Copy Craft.  Also, we've already sized them perfectly as single pages, which is how you'll need to submit them to Copy Craft.  To see which pages will be displayed together as a spread, just refer to the "JPEG_PREVIEWS" contained within your download folder.  And remember, Copy Craft needs every page to know the order they'll appear in, so don't delete those blank white pages!
Please contact them before you order just to check ”˜em out.  We don't want an army of angry photographers with pitchforks showing up at our door because of botched printing jobs.
CUSTOMIZING YOUR SET
As we said before, your templates can be customized in any way imaginable.  You can change nearly everything about them including the fonts, colors, image placement, designs, and so on.  Here's a little info on how to customize a few key things: Fonts: We cannot include fonts in our downloads, as fonts are protected under copyright.  In order to keep the look of your materials the same as the original template, you will have to have the fonts we used installed on your computer.  If you do not have the fonts we have used, a quick Google search should turn up a resource in no time. The fonts used for this set are: Helvetica Neue Baskerville Century Gothic To change the wording on your templates do the following: 1. Select the Text Tool from your tools palette (keyboard shortcut "T") 2. Click on the line of text that you would like to change. 3. Highlight the text by dragging the tool across it. 4. Type to your heart's content.
CHANGING THE COLOR OF THE DESIGNS
You can change the color of any of the design elements using the current color fill.1)) Select the layer you would like to change in the LAYERS palette.
2)) Double click the colored box to the left of the layer name.
3)) Select a color.
4)) Click "OK".
ADDING IMAGES TO YOUR TEMPLATE:
(for those with the basic version that does not include images)
This is an area where any new Photoshopper could get a little confused and frustrated. We'll try to make it as easy on you as possible.
These templates are set up in a very simple way. All of the text is grouped together, as is all of the graphics, and what we call "image layers".  An image layer is basically a black box that represents where your image will fit in.  Each image layer is numbered to make it easy to locate in the Layers palette. Picture a framed photograph.  The gray "IMAGE LAYER" is the matte and your image is the photograph beneath.  When you insert your image, the gray box will represent where the image will be located and what the bounds of that image are.  You will not be able to see any area outside of the matte, as in a real framed photograph. There is no need to pre-crop your images before inserting them into the image layers.  We will tackle how to place, crop, and resize in the following tutorial. Inserting your images is very simple.  Perform the following steps:
1 )) Choose the location you would like your image to appear in the Layers palette.  Example: IMAGE LAYER 1.2 )) Click once on the layer to highlight it.3 )) Open the image you would like to insert into this position and drag it onto the template by using the “Move Tool” ( Keyboard shortcut “V”).4 )) Choose LAYER -> CREATE CLIPPING MASK in our top menu in Photoshop.  The image will now take on the shape of the IMAGE LAYER 1.5 )) The image will probably not fit correctly within the frame at first, so at this time you can resize the image by using the “Free Transform Tool” (Keyboard Shortcut Control+T, or Apple T on a Mac).  Resize the image by dragging in the corners of the transform frame and don't forget to hold down the Shift Key to maintain perspective.  When you are happy with the size and position of your image, simply press “Enter” to apply the transformation.  Repeat this step for subsequent images.
CHANGING OUT IMAGES:
(for those with the Deluxe version including images)
We include a folder of all the high resolution images in case you want to change something considerably, such as take one of the images that appears in the book small and have it fill an entire page.  If you don't need to replace anything, then the templates are ready to go as is.
At times you may want to change out image in your templates.  This is very easy to do, it's just important to understand how the templates are set up.  If you look at your layers palette, you will see that your images appear on top of each of the frames.  To find the image that you would like to change out, simply locate the frame in your Layers Palette and look to the layer directly above it - this will be the image that you will take out and replace. To remove the image, click on it once to highlight it and then click the trash can at the bottom of your layers palette.  Now, follow the steps above (manually inserting your images) to insert your new image.
TURNING YOUR GUIDE INTO A PDF:
Once you've customized your Studio Look Book to your liking, you can easily make a pdf to put on your website and send a link via email to your clients.  Simply follow these steps:
1 )) Using Acrobat, choose "Create new PDF from multiple files"
2)) Choose all the psd files, and click "OK".
FEATURED VENDORS:
(Using the WHCC version page numbers)
Page 0405 - Finao - www.finaoonline.com (Self Mount Elements Album)
Page 0607 - Asukabook - www.asukabook.com (Book Bound Hard Cover)
Page 0809 - Album Crafters - www.albumcrafters.com (Coffee Table Album)
Page 1011 - Finao - www.finaoonline.com (Portfolio Box & Image Preview Box)
Page 1415 - White House Custom Colour - www.whcc.com (Standouts & Canvases)
Page 1617 - White House Custom Colour - www.whcc.com and Simply Canvas - www.simplycanvas.com (Canvas)
Page 1819 - Finao - www.finaoonline.com (Self Mount Elements Album)
Page 2021 - Obrien Schridde - www.obrienschridde.com
Page 2223 - Framatic - www.framatic.com (woodworks)
Page 2425 - White House Custom Colour - www.whcc.com (5x7 Folded Linen Cards)
Page 2627 - Jewelry is from Romero Designs (www.romerodesigns.com)
Page 2829 - White House Custom Colour (www.whcc.com)



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