Did you know that Design Aglow's amazing writer, Andrea Joki, is an incredible photographer as well? Andrea writes for the Design Aglow magazine and her articles are always so well thought out and written...we love having her as part of the DA team!
Andrea writes, "These were taken in an historic area of Southern Finland - full of 300+ year old mansions and estates. Capturing snow like this is rare - the temperature has to be just below freezing. If over -5c, the snow is fluffy and falls off and if above 0c, the snow melts. To keep the snow from clipping (I love the texture of snow), I meter for the snow and not the skin - on an overcast day like this, the snow tends to be near the same brightness value as skin tones. In post processing, I'll add color with a brush, color dodge mode, and about 12% or less opacity. Aquas and greens work best to bring out the color of the foliage. And as always, the clothing is specifically chosen to make the most of the environment but still help my subject to stand out - though I don't recommend a dark coat against white snow unless you don't mind removing chromatic aberration in post processing. :)"
Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Building a solid brand is a key part of running a successful photography business, but it’s not easy work. It takes time to develop your photography style and your voice. And then it takes considerable effort to craft those into a brand that helps you stand out in a sea of other photographers. There’s often a large amount of trial and error involved because sometimes you do things without even knowing that hurt your brand. But don’t worry… we’re here to help! Here are ten ways you’re killing your brand and how to fix them.