Adele, a participant in my last marketing workshop, wanted to share a successful promotion that helped her bring in an extra $8000 to her studio in 1 WEEK! During the week before Christmas, she offered "Double Value Gift Cards" which were presented as gifts using the Design Aglow holiday card templates, customized with her studio colors. The promotion reads "Save up to $500 on portraits: We will double your gift card purchase amount (max purchase $500) Ex. $300 purchase=$600 card value." Adele says EVERY single client purchased the max gift amount of $500. Next year, she plans to offer these earlier and to double the maximum amount, to $1000. I will also be sharing images of Adele's new studio...it's totally drool-worthy!
Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Building a solid brand is a key part of running a successful photography business, but it’s not easy work. It takes time to develop your photography style and your voice. And then it takes considerable effort to craft those into a brand that helps you stand out in a sea of other photographers. There’s often a large amount of trial and error involved because sometimes you do things without even knowing that hurt your brand. But don’t worry… we’re here to help! Here are ten ways you’re killing your brand and how to fix them.