Adele, a participant in my last marketing workshop, wanted to share a successful promotion that helped her bring in an extra $8000 to her studio in 1 WEEK! During the week before Christmas, she offered "Double Value Gift Cards" which were presented as gifts using the Design Aglow holiday card templates, customized with her studio colors. The promotion reads "Save up to $500 on portraits: We will double your gift card purchase amount (max purchase $500) Ex. $300 purchase=$600 card value." Adele says EVERY single client purchased the max gift amount of $500. Next year, she plans to offer these earlier and to double the maximum amount, to $1000. I will also be sharing images of Adele's new studio...it's totally drool-worthy!
As photographers, we’re always on the lookout for new tools that will make our workflow faster and easier (while making our images look their best), and when we found Mastin Labs’ film presets for Lightroom, specifically Fuji Pro, Ilford B&W and Kodak Portra, we knew we had hit gold!
We downloaded and installed all three, and watched the included Getting Started tutorials Edit Your First Image and Using Tone Profiles that hold your hand and walk you through the presets and how they work.
The presets are incredibly easy to use, and quick to apply. And, we love that they are designed to replicate the films that we have known and loved.