It’s the busiest AND most wonderful time of the year~
Your clients will love these sparklingly new templates for their holiday parties and events. Show off your chic style this holly jolly season and watch the referrals pour in for the new year. Simply upload the customizable .PSD files into your photo booth software where they can then be printed, emailed, or shared via social media.
Photo Booth Templates: Holiday Sparkle Collection at a glance:
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It’s important to always nurture your client relationships, and sending short (but sweet!) handcrafted notes will do just that. Your clients will appreciate your personalized communications and you will save time (we know you love that!) while looking amazing.
Enjoy the ease of an included library of 8 pre-designed, easily customizable designs at your disposal. Your clients will love receiving a real (or virtual) personal card from you.
Click here to save with intro pricing today!Leave A Comment
Social media marketing for your business might seem like the easiest thing in the world. After all, it means you can check Facebook every five seconds, guilt-free, because it’s for business—what’s better than that? But when you’re so used to the social aspects of Facebook, Twitter, and Instagram, it can be easy to forget the marketing part of the equation, and that’s when etiquette snafus can happen. And word travels fast on social media, which is a good thing when you’re promoting an exciting holiday offer but not such a good thing when you accidentally put your foot in your mouth. But with a few simple dos and don’ts, you can keep your social media presence professional and polished, just like the rest of your biz.
DO treat it as a business relationship.
When you’re posting on your business page, don’t say anything you wouldn’t say in a client meeting. Focus on sharing your work, your expertise, and any current promotions. Steer clear of bringing up your beef with other photographers or ranting about the state of the industry or the costs of doing business. (Think of it this way: If a bride asked about your packages, would you rattle off all your overhead costs, or would you tell her what makes your service unique and invaluable?) It’s pretty much guaranteed that no potential client is going to say, “Wow, I really like how bitter she is about shoot-and-burn photographers—I have to hire her for my wedding!”
DON’T lose sight of your brand.
Before you post anything, ask yourself: What’s the purpose of this post? How will it help my business? Does it reflect my brand? If an image doesn’t fit your style, don’t share it. If you’re marketing yourself as a luxury service, don’t waste words on petty things like griping about bad clients, calling out your competition, or nitpicking your own images. (We recently saw a caption that began, “I still struggle with light…” Hello, that’s not an advertisement.) Instead, show your best work, rave about your newest products, or share inspiring stories from your local community. Ask yourself how this post might make someone more likely to hire you; if you don’t have an answer, don’t post it.
DO police your personal posts.
Okay, so you went on a little Twitter tirade or got into a rift in a photography group. But it’s your personal account, and your friends know you have strong opinions, so no biggie, right? Nope, sorry. As an artist, you are your business, and your behavior on personal pages and groups should reflect your professionalism. If you’re calling names, bashing photos, stirring up drama, or sharing kneejerk opinions, people might wonder if you’d treat your customers any differently. Keep your interactions polite, the same way you would at a dinner party. If someone says or does something you disagree with, decide if it’s really worth debating—is it important, or are you just trying to show off your own knowledge?—and if it is, consider doing it via private message rather than public shaming.
DON’T treat your business like a soapbox.
When you’re posting on your business page, follow the Linus rule if you can: Don’t discuss religion, politics, or the Great Pumpkin. Of course, we know it’s not always feasible to avoid hot-button topics. Maybe your spiritual beliefs have shaped your art. Maybe social awareness plays a big role in how you run your business. If you feel like you can’t be authentic without expressing your beliefs, go ahead—but proceed with caution. Be respectful and refrain from insulting the other side or, y’know, implying that anyone who disagrees is a freaking nutjob. Who knows? Your best client (or top referrer) might have very different views, but that doesn’t mean you can’t work together swimmingly.
DON’T feed the trolls.
If someone leaves a rude remark on your business page or starts acting like a straight-up stalker, you can always reach out and ask why they’re targeting you. But you also have the option of deleting their comment or banning them from your page. (They’ll still be able to view your page, but they’ll be blocked from posting or commenting.) Of course, if you’ve ignited a debate with an unpopular opinion or controversial photo, it’ll rub people the wrong way if you start deleting everyone who disagrees with you. But if you’re minding your business (literally) and one person always seems to have something negative to say, go ahead and give them the boot.
DO keep it positive.
Years ago, a friend said something that still rings true today: Just because you CAN, it doesn’t mean you SHOULD. Granted, he was referring to teenagers growing mustaches, but it’s actually a solid piece of advice for most things in life.
Bottom line: You have the right to do and say whatever you want on your business page, but you also have the responsibility to make sure you’re representing your business in a professional manner. Remember: If it would sound awkward in an advertisement, or if it’s too rude for a dinner party, keep it off of social media. The delete key is your friend; use it wisely when you’re tempted to rant. Make your business page a positive experience, so clients get excited to work with you.
Excited to learn more about how to ensure a well-rounded impression of your business and brand online? Check out our Essential Guide to Blogging for Photographers.Leave A Comment
We love seeing albums in the hands of our clients! Today we are delighted to share this lovely album experience from Morgan of Morgan V. Photography. Morgan shares, "My experience with Design Aglow Albums has been spectacular. It was easy to understand how to format my pages, describe all of my album preferences, and upload my files. When I accidentally designed a band that was slightly too large for my album, I was quickly and politely notified by a Design Aglow staff member who quickly sent me the properly sized template in the exact format I requested! I have no plans of seeking anyone else for any of my product needs.
As an InDesign user, I was incredibly happy when I downloaded the Modern Minimalist Album template and found I could utilize the .indd format. Everything was easy to peruse, understand, modify and purchase to create a stunning physical representation of my brand and company.
I am a huge fan of the Design Aglow brand as a whole and am thrilled to feature their products to my clients! At every client meeting, the biggest moment is when I show them my sample album. I prefer the unique and modern linen covers to the more generic leather covers offered by most companies, and couples always have fun discussing which color they would choose for themselves. I am quite persnickety but I am nothing but ecstatic about the print quality and album binding. I chose to use the band cover for my sample album because I like the way it can display a photo with graphically integrated text and still shows off the linen cover."
Thanks for sharing, Morgan! We love your approach and are so happy for your success. Enjoy your $75 shopping spree on us~
Have you created something awesome with Design Aglow products? Feel free to send us images here. If we feature it on the blog you’ll get a $75 shopping spree at Design Aglow!
Album shown above is 10x10, with a Natural linen cover and band. All Design Aglow Albums are delivered in our signature charcoal album box and include an Album Care Card so your clients know how to best care for their heirloom product.Leave A Comment