We're loving this keepsake idea from Renee of Renee Walston Photography. She shares, "My goal was to create a product that would allow my clients to remember their child's birth statistics in a way that fit the clean and classic style of my brand. My clients love the other Design Aglow Frames I offer, so I designed 10x20" storyboards to accompany your beautiful product.
I created several storyboard templates in Photoshop (different designs for each gender). I upload a sample into the ProSelect that they view during their ordering appointment. This allows me to insert the storyboard into the Design Aglow frame collection guides so they can view the storyboard as a stand along piece or part of Grab & Go Collection 3. I loved this so much that I created one for my daughter's room!
It's hard to find a way to easily display and remember all the special details of your child's birth. I love that parents can proudly display this in a nursery or along with other framed wall art in their home. Using the same frames as the rest of their wall art provides not only design but also brand continuity that my clients expect from me."
Thanks for sharing, Bethany! We love your approach and are so happy for your success. Enjoy your $75 shopping spree on us~
Have you created something awesome with Design Aglow products? Feel free to send us images here. If we feature it on the blog you’ll get a $75 shopping spree at Design Aglow!Leave A Comment
Summer is in full swing here, and we have something hot to announce: the magazine Professional Photographer (the official publication of the PPA) just bestowed a 2015 Hot One award upon our very own Inspire Guide: Show & Sell Wall Galleries. This elegantly hand drawn collection of our 50 best selling layouts will transform your client’s home into an art gallery of memories.
We're honored that a network of our peers recognized the Inspire Guide as having “exceptional quality, innovation, design and performance,” and invite you to get your summer sizzling with this now award-winning product.
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“The customer is always right!” You’ve probably heard this before -- either as a chirpy mantra from a people-pleasing business owner, or as an indignant argument from an angry customer.
But regardless of where you’ve heard it, it’s not true.
There’s a scary trend of business owners bending over backwards to please their customers at all costs. You might be thinking, “What’s so scary about that? That’s just good customer service, right?” The problem is, as a business owner, you have a lot of power. If a customer complains, you can bend a rule here or break a policy there to make them happy. You can offer discounts and refunds and gifts and goodwill gestures. Heck, you can work for free out of the goodness of your heart, simply because you believe everyone deserves beautiful photos.
But those little concessions add up. At best, they’ll stress you out. At worst, they’ll eat away at your income. And when you’re burnt out or failing to make ends meet, you’re not really serving anyone. A daunting percentage of businesses don’t make it to the five-year mark. (Some stats say 50 percent, others say 90 percent; either way, it sucks.) If you want yours to survive, you need to create sustainable policies -- the kind that help your business grow rather than chipping away at its foundation. And “the customer is always right” isn’t a sustainable policy.
So when you have an unhappy customer (it happens, no matter how awesome you are!) here are a few questions to ask yourself before you give in.
This may seem obvious, but it’s easy to overlook it. You may think, “If I bend on this, they’ll be happy, and they’ll tell their friends how accommodating I was.” But this can come back to bite you -- your willingness to change your policy will likely reinforce their belief that it was a crappy policy in the first place. And they may spread the word to their friends, but do you really want to build a reputation as someone who gives in easily? If you want others to respect your policies, you need to respect them first. And when you believe the customer is always right, you’re not putting much faith in your own policies.
If they’re actually right, consider changing your policy across the board. If they’re wrong, stand firm.
If a customer complains that your pricing is too high, are they right? Should you offer a discount so you don’t lose their business? The easy answer is no, for a few reasons.
Business coach Amy Ruppert posed this question in the Wall Street Journal last year, and it’s a simple and effective way to gauge whether you’re comfortable with any compromises you’re being asked to make. Here’s an example: Say you always present a mix of color and black-and-white images in your gallery. A customer calls and asks to see every image in both color and black-and-white. Before you agree (after all, it’s only an hour of editing!), ask yourself: What would I do if I found a free hour in the day? Would you read a book? Take your kids to the playground? Get a pedicure? Go for a walk? This is what you’re “saying no to.” Are you willing to give up that time in order to break your own policy? (Hint: Reply that you’d be happy to do it, and then let them know what the additional editing will cost.)
Before you cave to a customer’s demands, ask yourself what it will truly cost you -- in goods, in time, in sanity, or in reputation. Those are all finite resources. Can you make them happy without making yourself miserable? Can you make them happy, period? Some customers simply can’t ever be satisfied; don’t expend so much energy trying to please them that you neglect your happy clients, or your sanity, or your bottom line.
Consider this alternative: Instead of spending time and money trying to win over a fickle customer, use it to thank a loyal client. You can knock $50 off a session because someone doesn’t want to pay full price, or you can surprise a longtime client with a framed gift print or mini album. Which would feel more rewarding?
Respect your customers. Provide the best images and best customer service you possibly can, but acknowledge that sometimes, you simply can’t control a customer’s opinion -- and that doesn’t mean they’re right and you’re wrong. Stand by your policies, and you’ll be able to serve your business and your customers better.
Need help communicating professionally with clients? The Studio Email Assistant has you covered on everything from how to handle price shoppers and habitual re-schedulers, to how to appropriately set the rules for smart studio policies.Leave A Comment
Stunning and elegant, this alluring art deco meets enchantingly minimalist blog theme means perfection in a modern presentation. With gorgeous typography and layout, this sophisticated presentation elevates your studio to new heights.
MODERN MINIMALIST: Sleek and cleanly composed, the typography and layout are designed to be simple yet highly sophisticated, providing a refined frame for your photography. This site coordinates perfectly with our Modern Minimalist Collection.
THE LOFT: The Loft is the strong, silent type, making your images seem as if they’re displayed on the walls of your favorite warehouse gallery space. The site’s muted colors and clean lines mean that any style of photography can find a home here.
Plus, most of our ProPhoto designs have coordinating Marketing Suites available to create a fully branded and cohesive look. Grab your new ProPhoto add-on design at an unprecedented 40% off through August 5th at 11:59pm PST!
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You're an artist, so every image you take is worth a proverbial thousand words. Because of the internet, you can share that art with your clients and the world. Design Aglow delivers sixteen, stunning blog templates, perfect for every occasion. And because each template is fully automatic, all you have to supply are the amazing pictures for a result clients will love. Share those life stories with a little help from Design Aglow, and we predict many a happily ever after.
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Images by Alyssa Rosenheck Photography, Carey Shaw Photography, Hatch Photography, Allison Corrin Photography, White Salt Photography, Kylie Martin Photography, The Blissful Maven, Stephanie Sunderland Photography, Wendy B Photography, Stephanie Mballo Photography and Michelle Gardella Photography.Leave A Comment