Holiday Sparkle Photo Booth Templates are here!

Posted on September 02, 2015

Photo Booth Takeaway Templates

Photo Booth Takeaway Templates

Photo Booth Takeaway Templates

Photo Booth Takeaway Templates

Photo Booth Takeaway Templates

Photo Booth Takeaway Templates

Photo Booth Takeaway Templates

Photo Booth Takeaway Templates

Photo Booth Takeaway Templates

Photo Booth Takeaway Templates

Photo Booth Takeaway Templates

It’s the busiest AND most wonderful time of the year~

Your clients will love these sparklingly new templates for their holiday parties and events. Show off your chic style this holly jolly season and watch the referrals pour in for the new year. Simply upload the customizable .PSD files into your photo booth software where they can then be printed, emailed, or shared via social media.

Photo Booth Templates: Holiday Sparkle Collection at a glance:

  • Fully layered and customizable .PSD templates
  • 8 4x6 layouts
  • 8 photo strips
  • Hand Lettered Sayings Include:
    • Happy Holidays
    • Joy & Love
    • Peace, Love & Joy
    • Be Merry & Bright
    • Be Merry
    • Happy New Year
    • Merry & Bright
    • Love Joy Cheer

Click here to get yours today and save with intro pricing!

Can't get enough of this style? These were created to coordinate perfectly with our Artist's Brush Holiday Card Collection.

Special thanks to Giggle & Riot for the images in our samples.

 

 

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"Thank You" goes a long way. Say it beautifully.

Posted on September 01, 2015

thank you card templates

thank you card templates

thank you card templates

thank you card templates

thank you card templates

thank you card templates

thank you card templates

thank you card templates

thank you card templates

It’s important to always nurture your client relationships, and sending short (but sweet!) handcrafted notes will do just that. Your clients will appreciate your personalized communications and you will save time (we know you love that!) while looking amazing.

Enjoy the ease of an included library of 8 pre-designed, easily customizable designs at your disposal. Your clients will love receiving a real (or virtual) personal card from you.

Click here to save with intro pricing today!

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6 Social Media Etiquette Rules for Photographers (and all Creatives)

Posted on August 31, 2015


Social media marketing for your business might seem like the easiest thing in the world. After all, it means you can check Facebook every five seconds, guilt-free, because it’s for business—what’s better than that? But when you’re so used to the social aspects of Facebook, Twitter, and Instagram, it can be easy to forget the marketing part of the equation, and that’s when etiquette snafus can happen. And word travels fast on social media, which is a good thing when you’re promoting an exciting holiday offer but not such a good thing when you accidentally put your foot in your mouth. But with a few simple dos and don’ts, you can keep your social media presence professional and polished, just like the rest of your biz.


DO treat it as a business relationship.

When you’re posting on your business page, don’t say anything you wouldn’t say in a client meeting. Focus on sharing your work, your expertise, and any current promotions. Steer clear of bringing up your beef with other photographers or ranting about the state of the industry or the costs of doing business. (Think of it this way: If a bride asked about your packages, would you rattle off all your overhead costs, or would you tell her what makes your service unique and invaluable?) It’s pretty much guaranteed that no potential client is going to say, “Wow, I really like how bitter she is about shoot-and-burn photographers—I have to hire her for my wedding!”


DON’T lose sight of your brand.

Before you post anything, ask yourself: What’s the purpose of this post? How will it help my business? Does it reflect my brand? If an image doesn’t fit your style, don’t share it. If you’re marketing yourself as a luxury service, don’t waste words on petty things like griping about bad clients, calling out your competition, or nitpicking your own images. (We recently saw a caption that began, “I still struggle with light…” Hello, that’s not an advertisement.) Instead, show your best work, rave about your newest products, or share inspiring stories from your local community. Ask yourself how this post might make someone more likely to hire you; if you don’t have an answer, don’t post it.


DO police your personal posts.

Okay, so you went on a little Twitter tirade or got into a rift in a photography group. But it’s your personal account, and your friends know you have strong opinions, so no biggie, right? Nope, sorry. As an artist, you are your business, and your behavior on personal pages and groups should reflect your professionalism. If you’re calling names, bashing photos, stirring up drama, or sharing kneejerk opinions, people might wonder if you’d treat your customers any differently. Keep your interactions polite, the same way you would at a dinner party. If someone says or does something you disagree with, decide if it’s really worth debating—is it important, or are you just trying to show off your own knowledge?—and if it is, consider doing it via private message rather than public shaming.  


DON’T treat your business like a soapbox.

When you’re posting on your business page, follow the Linus rule if you can: Don’t discuss religion, politics, or the Great Pumpkin. Of course, we know it’s not always feasible to avoid hot-button topics. Maybe your spiritual beliefs have shaped your art. Maybe social awareness plays a big role in how you run your business. If you feel like you can’t be authentic without expressing your beliefs, go ahead—but proceed with caution. Be respectful and refrain from insulting the other side or, y’know, implying that anyone who disagrees is a freaking nutjob. Who knows? Your best client (or top referrer) might have very different views, but that doesn’t mean you can’t work together swimmingly.


DON’T feed the trolls.

If someone leaves a rude remark on your business page or starts acting like a straight-up stalker, you can always reach out and ask why they’re targeting you. But you also have the option of deleting their comment or banning them from your page. (They’ll still be able to view your page, but they’ll be blocked from posting or commenting.) Of course, if you’ve ignited a debate with an unpopular opinion or controversial photo, it’ll rub people the wrong way if you start deleting everyone who disagrees with you. But if you’re minding your business (literally) and one person always seems to have something negative to say, go ahead and give them the boot.


DO keep it positive.

Years ago, a friend said something that still rings true today: Just because you CAN, it doesn’t mean you SHOULD. Granted, he was referring to teenagers growing mustaches, but it’s actually a solid piece of advice for most things in life.

  • Just because you CAN find something to critique in a photo, it doesn’t mean you SHOULD.
  • Just because you CAN badmouth the competition, it doesn’t mean you SHOULD.
  • Just because you CAN rant about hot-button topics to a wide audience, it doesn’t mean you SHOULD.


Bottom line: You have the right to do and say whatever you want on your business page, but you also have the responsibility to make sure you’re representing your business in a professional manner. Remember: If it would sound awkward in an advertisement, or if it’s too rude for a dinner party, keep it off of social media. The delete key is your friend; use it wisely when you’re tempted to rant. Make your business page a positive experience, so clients get excited to work with you.

Excited to learn more about how to ensure a well-rounded impression of your business and brand online? Check out our Essential Guide to Blogging for Photographers.

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Design Aglow Albums: Unique, Modern & Stunning

Posted on August 27, 2015

We love seeing albums in the hands of our clients! Today we are delighted to share this lovely album experience from Morgan of Morgan V. Photography. Morgan shares, "My experience with Design Aglow Albums has been spectacular. It was easy to understand how to format my pages, describe all of my album preferences, and upload my files. When I accidentally designed a band that was slightly too large for my album, I was quickly and politely notified by a Design Aglow staff member who quickly sent me the properly sized template in the exact format I requested! I have no plans of seeking anyone else for any of my product needs.

As an InDesign user, I was incredibly happy when I downloaded the Modern Minimalist Album template and found I could utilize the .indd format. Everything was easy to peruse, understand, modify and purchase to create a stunning physical representation of my brand and company.

I am a huge fan of the Design Aglow brand as a whole and am thrilled to feature their products to my clients! At every client meeting, the biggest moment is when I show them my sample album. I prefer the unique and modern linen covers to the more generic leather covers offered by most companies, and couples always have fun discussing which color they would choose for themselves. I am quite persnickety but I am nothing but ecstatic about the print quality and album binding. I chose to use the band cover for my sample album because I like the way it can display a photo with graphically integrated text and still shows off the linen cover."

Thanks for sharing, Morgan! We love your approach and are so happy for your success. Enjoy your $75 shopping spree on us~

Have you created something awesome with Design Aglow products? Feel free to send us images here. If we feature it on the blog you’ll get a $75 shopping spree at Design Aglow!

Album shown above is 10x10, with a Natural linen cover and band. All Design Aglow Albums are delivered in our signature charcoal album box and include an Album Care Card so your clients know how to best care for their heirloom product.

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the f stops here: how to attract terrible clients

Posted on August 25, 2015


You know the type: they send 438 emails IN ALL CAPS haggling over your session fee, offerings, and policies. They show up to the photo shoot wearing mismatched outfits, an array of plaid shirts, and baseball caps after you've brainstormed clothing options, just because “it was too stressful to get all dressed up.” They text you the night of your session, wondering if the photos are online so they can be printed at Walmart. They crop out your logo on Facebook, re-edit their files, and post bad Yelp reviews about your “high prices” and “slow turnaround.” And they make you miserable. They're Terrible, Horrible, No Good, Very Bad Clients. Which, let's be clear, doesn't necessarily mean that they're terrible people, or that they would be nightmare clients for a shoot­-and-burn, discount photographer they happened to stumble Groupon (upon, sorry). These clients are just, for a multitude of reasons, the wrong kind of clients for your business. Here's how you attract them ­and by reverse logic, avoid them altogether.

Terrible Client Magnet #1: You're Cheap.
Being cheap has as much to do with price as it does with presentation. Let's tackle the price part of the equation first. It's a well­ documented fact that low price = low expectations. Would you expect the same experience from Taco Bell as you would an acclaimed four star artisan Mexican restaurant? We doubt it, which is why you should price yourself for profit, rather than what you think the market can bear. (You'd be surprised at what a certain clientele will pay for a premium product.) Bottom line: bargain customers are hagglers, hagglers are a hassle, and hassles will drive you out of business. Now for presentation: it matters. Are you still using a logo designed by your cousin, on a website that uses preciousmemoriez.blogger.com as a domain name? Tough love time: that's just not professional. Polished, high­-end presentation attracts high­-end clients searching for a certain style and finesse. Have you ever heard us say that you sell what you show? Show an amateur website and freebie marketing materials, and potential clients will think you sell an amateur product at accordingly low prices.

Terrible Client Magnet #2: You're Marketing In All The Wrong Places.
While Groupon and other deeply discounted marketing tactics aren't evil (forgive our earlier joke), they attract, by definition, bargain hunters. Now answer honestly: is your photography­, your art, your calling, your livelihood, your time­ worth 80% off? Advertising cut rates is an magnet for price shoppers, most of whom will use you and lose you once the next super saver deal comes along. If you're having a hard time developing long-term client relationships, the kind that bear fruit every season, it's time to seek out different clients, from different marketing and referral channels.

Terrible Client Magnet #3: You're A Photographer Of All Trades And Master Of None.
If you're photographing boudoir, babies, commercial, events, headshots, dance kids, maternity, families, kids, seniors, sports, weddings, AND unicorns, then you're robbing yourself of the opportunity to become an expert in a specific field, and thus distinguish yourself from the other generalists flooding the market. By shooting everything, you're going to attract everyone, which, ironically, is a bad thing. Everyone is not a good client; people who value art and are willing to pay for an amazing experience that delivers an heirloom product are clients that will make your heart sing. Trust us: narrowing your specialty to just unicorns will make you happier, more patient, and dusted with way more glitter than the average local photog.

Terrible Client Magnet #4: You're Promising What You Don't/Can't/Won't Deliver.
Your website illustrates lovely maternity photos but you hate photographing pregnant people, so you begrudgingly photograph bellies. A vintage editing style is SO not your thing, but if a client asks you for it, you agree rather than lose the booking. A sweet couple pulls out an iPad during their consultation, wondering if you're Pinterested in shooting all these poses they've pulled and that look like every other trite photograph circulating on the internet. All of these clients could be made into raving advocates for your studio and style: photograph the baby, not the belly; educate the client on why your clean, classic edits will stand the test of time; and discuss why your natural posing transcends the Pinterest trend­ of the day. But if you give in to their requests and betray your own beliefs, then you won't be happy with your clients, or yourself. To thine own self be true, or suffer the consequences of clients that have become a burden rather than a pleasure.

Terrible Client Magnet #5: You're Not Prequalifying Your Clients.
The easiest way to do this: list your session and package prices (or at least your starting rate or average sale) on your website. Those who can't invest in your experience or don't treasure your photography magically vanish, and the focus shifts back to your art rather than your price point. Hagglers or those looking for a deal can look elsewhere, and you can get back to shooting and seeking out clients that understand the true value - which is decidedly not monetary - of the services you provide. 

~ The F Stops Here is an exclusive collection of articles by Design Aglow, designed to be used and shared by photographers. Look for this column twice monthly here on the Design Aglow Blog and feel free to grab & share on your site, blog and/or social media pages with a byline and link to DesignAglow.com.
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