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inside real studios: tiny touch photography

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Today we’re taking a peek inside the beautiful studio of Angela McLaughlin of Tiny Touch Photography.

In what kind of space is your studio located, and where?
Commercial, just outside Washington DC

Square footage
1407

How long have you been there?
1 1/2 years

What makes your studio special?
Our studio was custom designed to create the perfect space not only for capturing unique images, but also for giving clients a spacious, homey atmosphere where they could relax in and take a much needed break. Almost everything that a new mom needs during those first weeks after a baby is born is conveniently at the studio, so there is no stress over forgetting something. Our well equipped kids play room is also a huge hit with new moms with toddlers, giving the new big brothers and sisters somewhere to play and have fun during a newborn session.

How has it helped your business?
Being able to have a large professionally designed space has been wonderful in portraying to my clients the level of luxury that they are receiving when the work with our studio. The mood is set for them the moment they walk through the doors. They are able to see large examples of my work, and be able to roam around and not be clustered into a little room. Many times a clients sees the images of our studio online and fall in love with the idea of working with us.

Do you have any tips for opening a studio?
Be sure that you are currently profitable in your business before looking to open a studio, and are bringing in the amount of revenue needed to stay profitable and cover all of the extra expenses…before making the jump. Have a solid business plan that has set goals and milestones that need to be reached before making the move. The move to a studio is often pricey if there is any construction work that needs to be done as well as expenses like furniture, artwork samples, studio supplies and equipment. Everything adds up very quickly, so having a realistic spending amount before hand will save a lot of heartache.

Once you have your studio up and running, celebrate!! Having an open house gives you a lot of publicity and gets the word out quickly.

What products do you sell the most?
In the Washington DC area a lot of clients have small spaces, or are relocating often. Because of this, our books and albums sell very well so they can have a beautiful keepsake of their session without a lot of space commitment. Equally as popular are our gorgeous gallery wrap canvases.

Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
I have a bachelors in graphic design but have little time to create my own work, so Design Aglow has been a fabulous tool for me! I have used the products from Design Aglow for the past 5 years, and whenever I am looking for something for my business it’s the first place I go. The products have helped my sales by giving me clean designs that allow the photos that speak for themselves beautifully. The marketing materials have been a great source as well in getting my name out and giving tips to creating a successful business.

*We noticed the desktop background from our Studio Workflow Assistant on Angela’s computer and some lovely wall gallery displays from our Inspire Guide.

Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.

CATEGORIES: Inside Real Studios

inside real studios: ryaphotos

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Today we’re taking a peek inside the beautiful studio of Rya Duncklee of ryaphotos.

In what kind of space is your studio located, and where?
Residential, in Jacksonville, Florida

Square footage
250

How long have you been there?
1 year

What makes your studio special?
I just love all of the natural light that floods into the space, especially in the early morning hours. I’m an avid adventure traveler and waterbug so I love that I was able to incorporate my favorite serene color palette throughout the space. I’m located in Florida and water is such a big part of my life here that I wanted the space to reflect that. The framed photo that leads your eye into the office was a gift from my husband of one of my favorite images from a trip we took to Hawaii (which actually inspired me to pursue my passion for photography full time). I love that this space houses this image to remind me of how far I’ve come and why I’m doing what I do. I’m especially proud of my creations of the two organizational spaces within the office. Organization is key in a small space. The back wall houses all of my industry magazines in one nice neat place along the top shelf while the other shelves hold meaningful little treasures that I’ve collected along the way, including a copy of one of my favorite books. The containers along the bottom shelf house most of my packaging and client wrapping materials so that I can get a client order ready to go in no time. On the opposite wall, the other organization/wrapping station proudly displays my mounted NAPCP award-winning image. I like to keep this in site so that I can easily glance at it when I’m feeling the need for some motivation. The opposite wall also houses the rest of my client packaging, including gift boxes and ribbons and stickers. I created a dry erase board to streamline my workflow and placed it prominently above the wrapping station for easy access, adding a frame to it to tie it into the rest of the room. I used another frame in that area to create a homemade cork board that I use to keep track of the season’s promotions that I run as well as an easy-to-find place for my color wheel. I like to keep my desk clutter free so I don’t keep much on that, just a journal for creating. On my computer desktop, I have a template that I use to house all of my folders and current items I’m working on and I also built a favorite quote into the template so that I could start each day with a little inspiration and motivation.

How has it helped your business?
I’m primarily an on-location photographer who travels regularly and sometimes even internationally for my client sessions and I do in-person ordering sessions at client homes so my studio is mainly my office. My goal in creating this space was to make it more of a workspace than a place where I would take clients. I wanted to make the space my personal sanctuary where I could slip off to when I’m feeling inspired and in the mood to create as well as have a place that I could hunker down and work for a few hours or a few days when things get crazy busy. It is so much easier to create and work in a space that reflects who I am and what I do. It’s helped me streamline my workflow, inspire creativity, and drastically reduce the time spent sifting through folders, wrapping client orders, editing, etc. It helps me to get it done and get back to my family and my life. My main goal for this space was to create a retreat that would inspire my art and it does just that by giving me a clutter-free workspace (and mind!).

Do you have any tips for opening a studio?
As much as I would love to have a big commercial space, having a small in-house studio gives me total freedom and flexibility when I plan out my calendar. The type of photography that I do requires me to be on the go all the time so this setup works perfectly for me at this point in my career. If you are planning to shoot in a studio, make sure you have enough natural light and keep the old adage in mind that less is more. You don’t need a ton of space, if you streamline and keep things minimal it all works.

What products do you sell the most?
I recently changed my business to a more boutique studio, so now I sell mostly digital collections, canvas wall displays, framed prints, and the occasional heirloom album. I try to build my business organically through word of mouth so I also include a web version of my client galleries so that clients can show off their ryaphotos to their friends and family, helping me even further promote my business.

Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
For the past couple of years I have purchased many of the Design Aglow products. I can’t say enough about how they have helped me streamline my workflow and get back to what really matters. I’m particularly in love with the Modern Minimilist product line, the Design Aglow Paper Shop, and my latest purchase (which I haven’t yet had the chance to customize to suit my needs) The Big Picture Studio Planner. For my workspace, I specifically used various components of the Design Aglow Studio Workflow Assistant, including the computer desktop organizer image and the 24×30 studio whiteboard template. I even incorporated a quote that was recently in the Design Aglow Location Field Guide into the desktop organizer image.

Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.

CATEGORIES: Inside Real Studios

inside real studios: cassandra photo

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Today we’re taking a peek inside the beautiful studio of Cassandra Eldridge of Cassandra Photo.

In what kind of space is your studio located, and where?
Residential, in Chicago, Illinois

Square footage
1200

How long have you been there?
1 year

What makes your studio special?
I can’t get over the natural light that floods in through the 8 foot windows. It’s something that constantly inspires me, even when I’m not shooting that day. Natural light is such a mood and confidence booster, so when I’m photographing boudoir sessions with my brides, or even photographing a little baby, that natural light brings everyone at ease. It’s so peaceful.

How has it helped your business?
Opening my little studio inside my home has helped my business tremendously. I blog a lot of personal things, so I feel like my clients already know me more than they may know any of their other vendors, per say. When I invite them into my home, I’m letting them in just a little bit more. I think that’s important – it builds trust. And trust is everything when you’re working closely with clients. It’s also served as a great Plan B option! Weather isn’t always accommodating, so it’s been lovely to have my studio as an alternative space to get some really beautiful images.

Do you have any tips for opening a studio?
Make it unique, comfortable and keep it neutral. I opted for a lot of subtle colors within this space so I’m able to accommodate just about any color palette that my clients bring over.

What products do you sell the most?
Fine art prints and 8×8 linen albums. They’re so beautiful and I take a lot of pride in the design elements of creating the perfect album.

Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
Not yet, but I am so in love with your Paper Shop. I can’t wait to include it in my marketing!

Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.

CATEGORIES: Inside Real Studios

inside real studios: ute muller

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Today we’re taking a peek inside the studio of Ute Muller of Fotoart Photography.

In what kind of space is your studio located, and where?
Residential, in Victoria, British Columbia, Canada

Square footage
420

How long have you been there?
3.5 years

What makes your studio special?
I have always been a fan of shabby chic and love everything white. When we started to renovate the small and narrow basement garage in our home, I already had visions of an all-white space. The white walls and floor opens up the narrow space and make it look bright, airy and welcoming. Most of the furniture is second hand, something forgotten in our basement or a find on the side of the road. I love my huge desk which I found in an antique store. Originally it was a teacher’s desk and I brightened it up with light pink paint and added pretty hardware on the drawers. My big storage space consists of old kitchen cabinets topped with a door. The shelf that sits on top was a free find on the side of the road. My table in the back of the studio is our former basement door sitting on a couple of saw horses my husband built for that purpose. Another coat of pink and white paint transformed an old garden bench into the perfect seating space for my clients. I love that there is a story behind each piece of salvaged furniture in my studio.

How has it helped your business?
My studio is mainly my office and I also use it as a meeting space for potential wedding clients. I love to hear the comments when clients enter my studio. It is so much easier to meet with clients in a space that reflects who I am and what I do. I tried to incorporate my branding colors into the decor as well by using bright green and pink as much as possible. Before I had my own studio, my computer used to be in our living room and all my albums and prints were scattered all over the house. Now everything found a home in my space and our living room doesn’t look like a cluttered office anymore.

Do you have any tips for opening a studio?
As much as I would love to have a big commercial space, having a small in-house studio allows me complete flexibility when I plan my day. If you are planning to shoot in your studio, make sure that you do have enough window light or the right studio lights to make it work. One of the disadvantages in my space is that I don’t have enough natural light to use it for portrait work. To make a residential studio look professional, a separate entrance is a must. If you are handy (or your husband is), make use of it because it will help you to save money during the renovation.

What products do you sell the most?
I changed my business model over the past years, and now sell mostly digital collections and albums. As most of my business is word of mouth, I also include a resized and sharpened iPad version of a session. That allows my clients to show off their portraits to friends and family and helps me to promote my business. I also sell lots of storyboards which is a collage of up to 5 images on a wooden board with beveled edges.

Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
Over the years I have purchased many of the Design Aglow products. My latest purchase was The Big Picture Studio Planner. I customized the planner to suit my needs and it has really helped me to stay organized and focus on my goals. This is the perfect product for me because I love to write lists and cross out the items as I go along. I also purchased the Luxe Portrait Studio Magazine. I used the template to design my own magazine which I published online with ISSUU. Having a template to work with is so much easier than start out on a white canvas in Photoshop.

Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.

CATEGORIES: Inside Real Studios

inside real studios: design aglow

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Studio Name: Design Aglow

Location (City, State & Country): Portland, OR USA

Web Site: www.designaglow.com

In what kind of space is your studio located? Commercial

Square Footage: 900

How long have you been there? Since April 2014

What makes your studio special? We are right in the heart of Portland’s SE Division area (one of the most up-and-coming neighborhoods in the US), in the newly remodeled D Street Village. We love being tucked in the middle of Portland’s creative fray. This area is evolving and expanding more and more every day; there is non-stop construction and commotion, but the bounty of world class food and incredible coffee more than makes up for it — and keeps us powered up!

How has it helped your business? The Design Aglow Studio is lovely and open, with lots of ambient light and hardwood floors. The light, simplicity, and cheerful personality of the building make for a super creative and productive workflow… and a happy team. Our space allows for easy communication and creative dialogue — we’re always sharing thoughts and inspiration collectively. We get invigorated by far more than just photography — we are most inspired by culture and creative people, so it’s only fitting our office is in one of the most culturally up-and-coming neighborhoods in the country!

Do you have any tips for opening a studio? Be patient — it took us time to find this space, and while it wasn’t exactly what we were originally looking for, it’s perfect for us. Sometimes the best things in life are worth the wait!

What products do you sell the most? Our Shop has virtually anything and everything you could dream of to boost a professional photography business to greater success. From our best-selling photography books, our innovative business tools to our Frame Shop and Paper Shop, we love dreaming up the next big thing for photographers, while saving them time and money of course. We’re currently giving away our 10 favorite best-selling Marketing products on Pinterest in a fun #designaglowwishlist contest! Come along and join us.

To take a peek inside our new Portland Studio and say hello to the Design Aglow team, please join us at our Open House next Monday evening! To get on the invite list, leave a comment with your email address. We look forward to seeing you~

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Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.

CATEGORIES: Inside Real Studios

inside real studios: michelle arnold portraits

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Today we take a peek inside the studio of Michelle Arnold Photography:

In what kind of space is your studio located?
Commercial

Square footage
250

How long have you been there?
Since February 2014

What makes your studio special?
My studio is in a historic building downtown which just creates a different feel than a brand new building. I love the mix of the old and new. I love the creaky stairs my clients walk up and then they turn the corner into my beautiful, welcoming studio.

How has it helped your business?
Having a studio space is an extension of yourself; an extension of your brand. I loved creating a space my clients would enjoy being photographed in. And the extra special seating area for reviewing their proofs has such an elegant feel, yet quite comfortable. It’s a happy, inviting space that I love to be in (and so do my clients).

Do you have any tips for opening a studio?
To have a studio doesn’t mean you have to spend a fortune on rent. Keep hunting! You can look around in your area for spaces that you could adjust to work for you. While my new studio space isn’t large, it was the next logical step in my business. I’d love to have a huge loft type space for a studio, but that’s not practical for me at this point in my business. One day! Having any type of physical presence in your town makes a big difference and adds to your credibility as a professional.

What products do you sell the most?
Clients love my new light boxes for their images. It’s such an interesting and sophisticated way to turn their portraits into something really unique.

Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
I love using the Modern Minimalist™ templates from Design Aglow for my Client Welcome Packet. It’s an easy way to make an impact.

Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.

CATEGORIES: Inside Real Studios
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